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From start-up to a brand: how branding transforms products into human experience

  • Nov 25, 2012 · 6:00 PM
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From a start up to a global brand:

How Branding transforms products into human experience.

Start-ups typically operate under extreme pressure, under-funded, under-staffed and under a very tight deadline. We are well aware of what the statistics say about how many start-up companies actually "make it". But what if we can change the statistics?

In order change the world, which is what start-ups are all about, they must distill their core value proposition, build an extraordinary brand identity and deliver a world class user-experience.

The process of transforming a product or service into a global brand is not recommended for the weak at heart. It requires patience, honesty and an open mind. Only those with a relentless passion to change the world can make it trough. But those who do, change forever.

If you are an entrepreneur with a burning passion to change the world, this talk is for you.

Our  guest speaker: Saar Friedman, founder and Creative director at OPEN branding studio, and a Branding & Design teacher at Bezalel Academy of art.


Visit us for more details at:



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  • Oazis Z.

    היי , הקמנו את הדאטא בייס הכי גדול בישראל ליזמים על מנת לחשוף אותם בפני משקיעים ברחבי העולם... אם יש לכם מיזם, אתם מוזמנים להצטרף מתוך חזון למנף את המח הישראלי בעולם ולהביא משקיעים ליזמים ישראלים.

    May 2, 2014

  • Ishay T.

    Hi All
    We are looking for great front-end developer for very interesting html5-based in-browser mobile application with experience in the following technologies:
    + HTML5
    + Canvas / CSS3 animations
    + Sprite animations
    + Backbone / CreateJS libraries
    The work can be performed remotely with integration meetings in the Diamond Bourse Area, Ramat Gan.
    Please send your CV+examples+hourly rate.
    Best regards

    January 2, 2013

  • Yinon G.

    Hi all.
    Saar's presentation is available online in a high quality PDF.
    Download from in this link:

    November 26, 2012

    • A former member
      A former member

      The file is no longer online :-( Is there another way I can see it? Thanks.

      December 6, 2012

  • Yinon G.

    Sure, working on it as I'm writing this reply...
    I'll update once it's online

    November 26, 2012

  • A former member
    A former member

    was hoping for more practical advices.

    November 26, 2012

  • reuven l.

    any parking areas around?

    November 25, 2012

  • Yinon G.


    8200 EISP is still open for applications until December 2nd, in our website - Before Sunday’s session starts, around 18:15, I will give a 5-minutes overview and will be happy to take questions from the audience about the program.

    One more: We’re FULLY booked for our session on Sunday, and we have people waiting for a spot. Please check your calendars and make sure you can make it. If not – please change your RSVP status to “no” so other members can join us…

    See you there

    1 · November 22, 2012

  • A former member
    A former member

    In what language will the lection take place, Hebrew or English?

    November 9, 2012

    • Yinon G.

      Hi Maria. The session will be held in Hebrew

      November 11, 2012

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