November 25, 2012 · 6:00 PM
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From a start up to a global brand:
How Branding transforms products into human experience.
Start-ups typically operate under extreme pressure, under-funded, under-staffed and under a very tight deadline. We are well aware of what the statistics say about how many start-up companies actually "make it". But what if we can change the statistics?
In order change the world, which is what start-ups are all about, they must distill their core value proposition, build an extraordinary brand identity and deliver a world class user-experience.
The process of transforming a product or service into a global brand is not recommended for the weak at heart. It requires patience, honesty and an open mind. Only those with a relentless passion to change the world can make it trough. But those who do, change forever.
If you are an entrepreneur with a burning passion to change the world, this talk is for you.
Our guest speaker: Saar Friedman, founder and Creative director at OPEN branding studio, and a Branding & Design teacher at Bezalel Academy of art.
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