After last week's scheduling snafu, and since I got some positive feedback on two of the topics, I've saved those topics to discuss at future meetings.
The first one will be this week, when we get together for dinner at Mangia Pizza on Mesa Drive. They have a nice HDTV setup in there, so we'll take advantage of it to do an examination on kinetic typography.
For those wondering, kinetic typography is (put simply) animated text. Probably some of the better-known examples would be the Ford F150 TV commercials (the ones with Denis O'Leary's voiceovers). Mixed in with the stylized animated images of the Ford trucks, some of the key words from O'Leary's voiceover slide, fly, or reveal themselves on-screen. The technique is an effective way to make sure specific words get emphasized to and noticed by viewers.
We'll take a look at some videos that make use of the technique (the best ones being, in my opinion, the videos for a few Jonathan Coulton songs linked below). We'll also talk about what kind of considerations go in to creating these animations, both in terms of the original typography in its static form, and then how the various effects and movements affect the typography.
For a full explanation of the concept, see this Wikipedia article: Kinetic typography
Then check out these other links:
jonathan coulton songs kinetic typography videos
15 must-see examples of kinetic typography
Kinetic Typography Channel on Vimeo
Hope to see everyone on Wednesday!