Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success for new products in the marketplace. This session will discuss the benefits of implementing the seven-phase product life cycle, which is the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge (ProdBOK®).
Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are more profitable. A company risks product failure if it leaves out any of these because it doesn't consider critical issues. Join this session to understand key activities and deliverables performed by cross-functional teams that must be considered within each phase of the product life cycle.
Join Hector Del Castillo as he shares his insights on why adopting the seven-phase product life cycle can reduce the time to market for new products, increase organizational efficiency and create new revenue streams for your company using a sustainable approach.
Participate and Win!
Participants during Q&A are entered into a drawing to win a free one-year AIPMM premium membership, which includes free resources and books.
Who Should Attend?
CXOs, VPs and Directors of Product Management and Product Marketing, and product team leaders
Reserve Your Seat!
This event is free for anyone interested, but you must reserve your seat by registering here:
Can't attend the live event? Reserve your seat anyway and AIPMM will send you a link to the slide deck once it's available.
Contact Hector Del Castillo for more information.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Hector is a certified Project Management Professional (PMP®), Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor's Degree in Electrical Engineering from the University of Texas at El Paso.