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Will Patent Wars cripple AR deployments?

Mark A.
user 14215607
New York, NY
Post #: 18
AUGMENTED REALITY PATENT TROLL AT IT AGAIN
http://www.wassom.com...­

Last year I reported on a six nearly identical lawsuits that Lennon Image Technologies LLC filed alleging patent infringement against online retailers using webcam-based augmented reality user interfaces. Each complaint was based on the same patent: US 6,624,843 B2, issued Sep. 23, 2003 and titled “Customer Image Capture and Use Thereof in a Retailing System.” Three of those lawsuits–the ones against Boucheron, Mattel, and Tissot USA–have since been settled and dismissed. Three others–against Skullcandy Inc., Forevermark US, and Conde Nast Publications–remain pending.

Now Lennon is at it again with another seven, nearly identical lawsuits filed last month in the U.S. District Court for the Eastern District of Texas. (Both this court and the one in Delaware are hotbeds for this sort of litigation.) These lawsuits name Macys Inc., Bloomingdales, Ditto Technologies Inc., Fraimz LLC, Lumondi Inc., Luxottica Retail North America Inc., Safilo America Inc., and Tacori Enterprises. Again, the allegations revolve around “virtual try-on” and “magic dressing room” technology used by these retailers to give customers at home a chance to see on their computers in three dimensions what a product would look like on them.

Brian D. Wassom, is a commercial litigator who focuses on copyright, trademark, publicity rights, media law.

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