This month, we'll dig into the most widely used and well known approach to designing products for behavior change: Fogg's Persuasive Design and Behavior Model. We've had numerous questions at previous meetups, so now it's time to really get into the details and learn how this stuff works.
Danny Boice, CTO of Speek, will talk about Persuasive Design, using Speek as a concrete example. I'll talk about the Fogg Behavior Model - using my training at BJ Fogg's "Bootcamp".
As always, free food and adult beverages will be provided.
The meetup is 6:30-8, 30 minutes of networking and food, then 1 hour for the presentation and discussion.
See you all soon!