How to do it: Fogg's Behavior Model and Persuasive Design

This month, we'll dig into the most widely used and well known approach to designing products for behavior change: Fogg's Persuasive Design and Behavior Model.  We've had numerous questions at previous meetups, so now it's time to really get into the details and learn how this stuff works.

Danny Boice, CTO of Speek, will talk about Persuasive Design, using Speek as a concrete example.   I'll talk about the Fogg Behavior Model - using my training at BJ Fogg's "Bootcamp".


As always, free food and adult beverages will be provided.


The meetup is 6:30-8, 30 minutes of networking and food, then 1 hour for the presentation and discussion.


See you all soon!

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  • Dezzie

    This was my favorite Action Design meetup so far. I was really glad to see the research/theory side and the application/real-world example presented together.

    March 20, 2013

  • Sean

    Steve brought a lot of passion to his presentation. A+

    March 20, 2013

  • Ezequiel

    Interesting blend of an applied local example and some theory to wash it down. Great people!

    March 19, 2013

  • :)

    Excellent event - a useful primer on Fogg's Behavior Model, along with real world application. Format, organization, attendees and snacks, all wonderful, of course. Thanks for organizing!

    March 19, 2013

  • Greg J.

    stupid work got in the way

    March 19, 2013

  • David G.

    Double booked on Meetups...sorry!

    March 19, 2013

  • Abby M.

    I'm so mad I keep missing these, but the work cafeteria seems to have poisoned me. :( Hope someone else can enjoy my spot!

    March 19, 2013

  • Joe D

    Work intrudes, but hopefully someone can enjoy my spot. Next time!

    March 19, 2013

  • Adrian

    Sorry for the late notice, can't make it after all.

    March 19, 2013

  • Jim B.

    Sorry to miss this one; got an early evening meeting laid on the calendar.

    March 19, 2013

  • Lulu W.

    I'm a graduate student majoring in human-computer interaction design and I'd like to learn about action design.

    March 16, 2013

  • Asea

    tentative depending on location

    February 28, 2013

  • Jim B.


    February 26, 2013

  • Marcus D.

    Looking forward

    February 18, 2013

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