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Opower's 5 Principles of Designing for Action: Deena Rosen, Director of UX

  • May 14, 2013 · 6:30 PM

Hey Folks,

In May, we have Deena Rosen, Director of User Experience at Opower. She'll talk about: Designing for Action: Opower’s 5 Principles

"At Opower, we spend every day designing products that persuade people to take action towards their energy use. These actions include anything from large one-time investments (installing a new appliance), to small habits (remembering to turn off the lights). And our approaches work; Opower has already helped people save 2 TWh of energy, enough to take a city of 500,000 people off the grid for a year.

In this talk, I’ll share Opower’s 5 Design Principles that we developed to ensure our designs lead to behavior change. I’ll also share ideas on how you can incorporate principles like these into your own product organizations.

"

 

As always, the Meetup will start at 6:30 with free food and drink.  The talk is from 7-8.

Join or login to comment.

  • A former member
    A former member

    Wanted to provide contact info for anyone who's interested. I did the shoutout for GeekChic -- the all-female software training program in DC. Check out our website at www.geekchicprogramming.com or email me at [masked]!

    May 15, 2013

  • A former member
    A former member

    Very good talk. Informative and to the point.

    May 15, 2013

  • Julie B.

    Straggler who has been waiting in lobby for about 15 minutes. Anyone wanna let me in?

    May 14, 2013

  • Jill M.

    Sorry to miss. Schedule overload. Enjoy!

    May 14, 2013

  • A former member
    A former member

    Can't make it in time from Reston. Dang!

    May 14, 2013

  • Lynn S.

    Sorry I can't make it after all:( Next time.

    May 13, 2013

  • William P

    looking forward to it...

    May 13, 2013

  • A former member
    A former member

    Whoops, forgot I was going to be in Atlanta!

    May 13, 2013

  • Jim B.

    A great opportunity to hear about a critical topic

    April 25, 2013

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