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How to Develop Emails & Communications For Behavioral Impact

  • Feb 11, 2014 · 6:30 PM
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Whether you’re sending an email to users about a new feature, or trying to encourage people to exercise more, most many-to-one communications like email have an explicit behavioral goal: encouraging the recipient to take action.

This month, we have Chris Daggett, Vice President at Ideas42 – the largest behavioral economics shop in the country.   He’ll teach you the proprietary audit framework they’ve developed in partnership with companies, NGOs and government agencies to facilitate action and influence behavior--such as leveraging behavioral design to increase uptake of health care, decrease energy use, or improve debt collections. Here’s an example of one of their projects (with Opower):

As always, meet at 6:30, talk from 7-8.


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  • Evelyn

    Is there a slide available somewhere? I missed the event but would love to see the slides. Thank you

    February 12, 2014

    • Steve W.

      Hi there -- the speaker can't share the slides themselves, but we should have the video ready mid-next week. I'll send around a link. Thanks for asking!

      2 · February 13, 2014

  • Peter D.

    Fantastic content with an equally good speaker!

    February 12, 2014

  • vincent

    Awesome presenter and friendly crowd!

    February 12, 2014

  • Brandy Q.

    Attend for fun; left with a wealth of ideas for my current projects. Thanks!

    February 11, 2014

  • Jim B.

    Informative, witty and provocative presentation. Great motivation to learn more and apply these lessons

    February 11, 2014

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