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Optimized for Humans: Turning your Muse, Dreamweaver and other websites into eff



6:30 Welcome and introductions

6:35 Tom Tortorici


Search Engine Optimization helps your website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, we’ll learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with company websites will discover what really works for online visitors. You’ll walk out with ideas that you can put to work right away.

Who it’s for:

Anyone in business who has, or is planning, a website; as well as professional web designers who want to go beyond the technical aspects of websites, to offer their clients an effective marketing solution.

By day, Tom is an independent website designer, graphic designer and marketing writer. On the side, he teaches businesspeople and web professionals how the right messaging can help companies sharpen their edge in a competitive online marketplace.

With a background as a marketing agency creative director, Tom has developed marketing communications for organizations such as Bally Total Fitness, Oglethorpe University, Royal Oak Charcoal, Georgia Tech, The Atlanta Home Show, Stone Mountain Park and Snapper Lawn Mowers.

Tom has also taught graphic design and strategic advertising copywriting. His free e-book, “Selling to Stingy Buyers in a Stinky Economy” is available for download at

7.45Closing discussion



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  • A former member
    A former member

    Excellent! I put a lot into practice today, much appreciated for this very informative talk.

    March 4, 2014

  • Ruth D.

    Hi, I'm from Atlanta. I have a background in Visual Communications. I have been away from design for several years. I have been working on the tech side for some time. I want to update my Adobe software skills, and get to know nice people in Design!

    1 · February 10, 2014

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