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Don Reinertsen: Intro to 2nd-Generation Lean Product Development

Initial attempts to apply lean methods in product development simply copied behaviors that worked in manufacturing. This doesn’t work — development is a profoundly different domain. Eliminating all variability works in manufacturing; in product development it eliminates all innovation.

Second Generation Lean Product Development takes a different, science-based, approach. It relies on understanding mechanisms of action and quantifying tradeoffs. It uses economics, statistics, queueing theory, and concepts from telecommunication network design.

This presentation will provide a brief introduction to some of the key ideas in the bestselling book “The Principles of Product Development Flow: Second Generation Lean Product Development.”

Don Reinertsen
Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 30 years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development, and is considered one of the leading thinkers in the emerging field of lean product development.

His latest awarding winning book, The Principles of Product Development Flow: Second Generation Lean Product Development, has been praised as, “… quite simply the most advanced product development book you can buy.”

Don't miss this fabulous opportunity to hear Don Reinertsen speak!


The APN highly recommends those interested in product development also attends Don's in-depth Innovation Masterclass with Clarus on 17-18 December at Sky City. Further details of this event: http://www.clarus.co.nz/training/flow.html

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  • Peter S.

    Insightful presentation. Great to have such a well respected speaker present at the APN.

    December 18, 2012

  • Peter S.

    Insightful presentation. Enjoyed having such a renowned speaker once again. Many thanks to Don for his time.

    December 18, 2012

  • A former member
    A former member

    Is there a possibility of uploading the slides?

    December 18, 2012

    • David W.

      Have a look in the photos for the event.

      December 18, 2012

  • David

    Was an awesome meetup. Friendly people great atmosphere :

    December 18, 2012

  • Cara

    Great presentation from Don - will be utilising those insights!

    December 18, 2012

  • Gillian C.

    Excellent - amazing summary of some complex, but fundamental ideas for all agile practioners

    December 18, 2012

  • Stephen R.

    If you are on your way come to the Staff Entry next to the Orion Cafe (cafe is closed)

    December 17, 2012

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