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Scaling the Coach - Experience report from coaching team

How do you ensure that your organization has adequate coaching support to sustain an Enterprise Agile transformation? How do you scale your scrum masters and Agile coaches to an organization with 50, 100, or 200 teams? What selection criteria do you employ to ensure your organization has selected the most appropriate individuals to fulfill the roles of scrum master and enterprise coach? What issues/challenges do you face and what structures and support do you need to put in place to address them?

In this talk Jason and Mike will discuss their experiences and learnings scaling the coaching function to multiple levels of a large software organization. Drawing heavily from their experiences as coaches at, and presenting this talk as a work-in-progress, they will:

• Discuss why it is important to scale the coach in a large enterprise

• Candidly present the major challenges we have faced, what didn’t work, and how we have adapted our strategy accordingly

• Talk about the primary support structures we chose to put in place to scale effective coaching to the team, business unit, and portfolio levels of the organization.

• Reflect upon our experience of setting up a 3-tiered coaching model, and discuss the coaching interactions that take place at each level.

• Discuss the selection criteria for scrum masters and enterprise coaches, as well as the internal certification programs we have developed for each.

Mike Register

An Agile Coach and trainer at, Mike Register continues to pursue his 25+ year journey to help organizations deliver the highest quality software continuously to market in a business environment that is constantly adapting.  He has led and coached agile teams and organizations for over 10 years, from the very small to the very large.  Mike has launched and guided agile transformations at multiple companies in the healthcare and finance industries prior to joining Salesforce.  At Salesforce, Mike’s primary role as an enterprise coach and trainer involves guiding, evolving, and adapting a worldwide, very large agile implementation. 

Jason Kline

Jason has nearly 20 years experience working in the technology industry, and specializes in helping companies deliver value quickly by using Lean|Agile techniques.  Currently an Enterprise Agile Coach at, Jason splits his time between instructing classes and coaching Scrum and Kanban teams. Prior to Salesforce, Jason held engineering and Agile transformation leadership roles at Good Technology and Nokia.

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  • Andy H.

    Ditto with everyone who said this was great. Since nobody else added it, here is a link to a pdf of the presentation. All hail the great Google.

    1 · November 11, 2014

  • Jeong L.

    I am happy to get valuable insights from successful practitioners; thanks Mike and Jason.

    1 · November 6, 2014

  • Rick R.

    Awesome meeting. Jason and Mike from Salesforce had some fascinating insights and experiences with 230 Agile teams! Also, great networking and discussion afterwards. Feel blessed to be part of this CoP. :-)

    November 6, 2014

  • Chuck K.

    Mother is flying in to DFW. Picking her up and going to family dinner that night.

    October 30, 2014

  • Ritu S.

    I am so delighted that Jason and Mike, Enterprise Agile Coaches from, accepted my request to share their experience with our user group. I attended their session at Agile Alliance 2014 and found it very interesting. Can't wait !

    1 · October 15, 2014

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