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Why product management isn't a McJob and how to move from Product Manager to Senior Management
In this webinar we'll explore why product management is a strategic function, and how as a product manager you can take control of your career and actualize your potential. The inherent complexity that exists in product management encourages some companies, product directors and even product managers to simplify the role. This process of simplification moves the product manager away from being at the heart of the organizations strategy to a service delivery function. This is not product management. Diverse, multifaceted, complex, exciting, strategic: Organizations must see Product Management in these terms, not as the slow track to mediocrity, but a fast track to senior management.
"Aziz Musa (@azizmusa) is Digital Director at Pegasus, an integrated communications agency. Prior to this Aziz was Commercial Director at PhotoBox/Moonpig.com where he also held various other roles including Global Product Strategy Director and General Manager of Australia. Previous companies he's worked for includes Lastminute.com, holiday autos, Travelocity, Reed Business Information, and a host of other companies in the UK, Europe and the Middle East.