The UX of Lean Startup: Replacing Requirements with Hypotheses

  • October 17, 2011 · 6:30 PM
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‘Lean Startup’ uses customer feedback as a vital component for guiding the growth of startup businesses. Lean Startup teams run continuous cycles of customer interaction to test what they know and inform decision making processes.

A central element of Lean is the ‘product / market / solution hypothesis’. A team of entrepreneurs, UX designers, and agile developers armed with a clear hypothesis, and a healthy portion of trust, has a unique opportunity for true cross-functional collaboration. 

Join us for a presentation and discussion with John Halloran and Josh Seiden, who will talk about how teams can replace requirements with hypotheses, how this can be done in different business contexts, and how you can make an ongoing discipline of this practice.

 

About the speakers

Josh Seiden is the NYC Program Director for LUXr, the Lean User Experience Residency for early-stage startups. He is a UX designer, manager, and coach with more than 20 years experience working in technology and design.

John Halloran is co-founder of SnappSchool and enjoys nothing more than creating clear, actionable Product and Experience plans for young and growing businesses, and driving accountability for delivering on those plans. He is a veteran of the startup world, having worked in startup firms for over 15 years.


Agenda

6:30 to 7:00pm - Space opens, meet & greet.

7:00 to 8:30pm - Presentation, discussion.

 

Join or login to comment.

  • Josh S.

    Many of you have asked for us to post the slides from the talk. They're up now. You can find them here: http://wp.me/pYa2H-3u­

    Thanks for coming out all--and thanks for the comments. I'm sorry that some of you were disappointed by the level of detail in the talk. Stay tuned for the next version of the talk in which we'll go into more tactical details.

    October 20, 2011

  • Greg R.

    Excellent strategies for reducing a problem into small measurable hypotheses. They presented a good real-world example for quickly getting a product out to users and then using feedback to question assumptions and refine the product based on "validated learning."

    October 18, 2011

  • Ron F.

    This meet-up was not at all what I expected based on the title. I didn't hear anything about UX discussed. Instead it was a poor summary of Lean Start-up methodology. Way too general and a big disappointment.

    October 18, 2011

  • Damien

    Interesting topic but a bit too abstract to follow. Case studies helped a little but some more concrete examples on how it is implemented would have been great! Also, the lead speaker was hard to follow or hear properly.

    October 18, 2011

  • Brian M.

    There was little to no UX discussed. The presentation was not insightful because they basically just summarized the "Lean Startup" by Eric Ries. They didn't even connect those principles to UX design specifically.

    October 18, 2011

  • Prasad A.

    It was good session of lean startup, but I would have liked it better if there is some more related talk about UX specific

    October 18, 2011

  • Ron G.

    Great people, fun topic, valuable information.

    October 18, 2011

  • John H.

    We are not expecting that there will be any recording made, but please shoot us an e-mail if you'd like to discuss the topic!

    October 16, 2011

  • A former member
    A former member

    Really interested in the topic, but can't make it to the presentation. Will the talk be recorded and posted?

    October 16, 2011

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