Oct 17, 2011 · 6:30 PM
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‘Lean Startup’ uses customer feedback as a vital component for guiding the growth of startup businesses. Lean Startup teams run continuous cycles of customer interaction to test what they know and inform decision making processes.
A central element of Lean is the ‘product / market / solution hypothesis’. A team of entrepreneurs, UX designers, and agile developers armed with a clear hypothesis, and a healthy portion of trust, has a unique opportunity for true cross-functional collaboration.
Join us for a presentation and discussion with John Halloran and Josh Seiden, who will talk about how teams can replace requirements with hypotheses, how this can be done in different business contexts, and how you can make an ongoing discipline of this practice.
About the speakers
Josh Seiden is the NYC Program Director for LUXr, the Lean User Experience Residency for early-stage startups. He is a UX designer, manager, and coach with more than 20 years experience working in technology and design.
John Halloran is co-founder of SnappSchool and enjoys nothing more than creating clear, actionable Product and Experience plans for young and growing businesses, and driving accountability for delivering on those plans. He is a veteran of the startup world, having worked in startup firms for over 15 years.
6:30 to 7:00pm - Space opens, meet & greet.
7:00 to 8:30pm - Presentation, discussion.