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Workshop: Modeling Agile Go-to-Market Strategy & Product Roadmap

Modeling Agile Go-to-Market Strategy & Product Roadmap

PREREQUISITE: Agile 101 (see notes below) 

As a Startup, chances are you're already behind. 

Unless you ... 

(a) are two guys in a garage who are highly motivated and capable of building the product iteratively in close collaboration with your (potential) customers; 

(b) have Venture Funding or other source of capital that helps you outlast and overcome the numerous mistakes you are about to make; 

(c) have inside connections or are better than most of us - certainly much better than me. 

Stop trying to wing it. Chaos is not an alternative. 

Neither is a rigid Product Requirements Document. 

Learn how to model your Product Vision, Strategy, & Roadmap with cutting edge Agile Product Management techniques, Agile process for incorporating User Interface design, Agile Engineering & Project Management into a super-efficient Iterative development lifecycle. A process that can scale for technology startups and teams of size 1 to 100 ... (wait for it) ... or more. 

Learn how to go from Product Visioning to building a powerful, flexible, actionable, adaptable, achievable, winning Product Roadmap that most entrepreneurs and practically all companies struggle to get going - and keep going. 

I will teach you the same techniques that I successfully implemented for my own startup (RideStation), as well as helped implement for early-stage startups, fast-growing startups, and large organizations. These practices are applicable for all Software Products - Web or Mobile or Desktop or Server or Cloud or Blue Sky. 

Come learn from a Pro - in making mistakes and learning from them: 

Make Your Own Mistakes, Learn From Mine! 

I have also been organizing a weekly Entrepreneur Tune-up since 2006 where Founders of bootstrapping startups meet to "Learn by Osmosis" from each other every Friday from 5 pm to 7 pm (


1. Prerequisite: Basic understanding of Agile methods, especially user stories, relative estimation, and managing iterative development. Consider taking "Agile 101 for Product Startup Founders" first as a foundation for this class:

2. The target audience of this highly interactive and goal & result-oriented session is (a) entrepreneurs building or planning to build software product startups; (b) anyone involved in (new) product development as key contributors or stakeholders; (c) anyone interested in practical, hands-on Agile practices for Product Management, Engineering, and Process/Project Management.



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