Aha!Local University is targeted at owners, operators, or marketers of businesses that want to reach local prospects: retail, trade services, professional services, and any others that rely on local traffic and revenue. These local prospects now use online channels to identify companies they want to do business with. Because online marketing is dynamically changing, the typical business owner can be overwhelmed and confused about which tools are the right ones for his or her business to reach local prospects.

Over the course of the curriculum, the university will examine a broad range of online marketing tools and techniques for reaching local audiences. This will include: local listings, paid advertising, social networking, review sites, location- based services, coupons, and mobile marketing. The goal of the educational series is to help business owners identify the appropriate online marketing mix for their businesses, and arm them with enough knowledge to properly evaluate potential service providers or determine if they can do it themselves. At the end of each session, attendees will come away with a checklist of the most important things to do or consider for that topic.