Paul Gonzalez, who works for one of the largest technology companies on the planet, will offer a talk on the importance of utilizing Social Medias and how they can quickly improve the effectiveness and efficiency of local campaigns. He'll provide a number of best practices that will help both novice and advanced users in mobilizing campaigns and achieving measurable objectives. This session is based around exploring new channels of communication, while having plenty of fun. We will also begin to look at a possible local campaign on plastic bags using Paul’s expertise. Join us with Gonzalez at Lions Field, on Broadway @ Mulberry, from 6:30 to 8:30 p.m., Wednesday, April 25.