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Find your way to TomTom

  • May 16, 2013 · 5:30 PM

Hi all,

On May 16, TomTom will be the host of another UX Cocktail Hour!

This might become one of the largest gatherings in the history of the Amsterdam UX Cocktail Hours since TomTom has room for up to 100 people! Join me for a look into the research and design processes behind their newly launched products: TomTom Go and GPS sports watch.

Of course there will be room for drinks, snacks and socializing, but be prepared for a busy program! There will be presentations about:

- UX at TomTom
- New TomTom GO; putting users back on the map
- UX design for Automotive
- Beta testing the commuter concept

So, in short:

what:  Amsterdam UX Cocktail Hour
when: Thursday, May 16, 2012
time:  17:30 - 21:30
where: TomTom, De Ruyterkade 154, 1011 AC Amsterdam
theme: Getting There. On Time.

We have room for 100 attendees and already have 45 people on the waiting list so, as usual, if you cannot make it please give up your spot.

As usual, if you have any questions, let me know at [masked]

Peter Boersma, Interaction Design Director
mobile: [masked]
email: [masked]
skype: peterboersma

Blast Radius

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  • Willemijn van P.

    Interesting presentations on the new designs of TomTom, and the user testing.
    The last two presentations were not very relevant.

    May 21, 2013

  • Brian P.


    May 19, 2013

  • Peter B.

    Yesterday's slides with the upcoming UX-related Events can be found here:

    In addition to these:
    - Yohan added dConstruct (, which happens on September 4-6.
    - Samantha announced both the Amsterdam Lean UX Meetup ( and the UX Games (and Cookies) Meetup (

    (Thanks to Matthijs for the reminder!)

    3 · May 17, 2013

  • Abdallah El A.

    Interesting and informative evening about TomTom's UX design process. While not all presentations were engaging, some definitely were, and those provided good insight into TomTom's UX vision for the future of navigation products and services. In short, it was a good meetup, where I had the chance to talk with interesting people.

    May 17, 2013

  • Matthijs K.

    @peter Boersma Can you post the list of events you showed, would be great..

    1 · May 17, 2013

  • Peter B.

    Presentations didn't improve in the course of the evening, but the atmosphere stayed good!

    1 · May 17, 2013

  • Bas H.

    Opdracht loopt uit. Ga het dus niet redden.

    May 16, 2013

  • Wendy

    i'm not able to make it

    May 16, 2013

  • Peter B.

    Sorry Nymphaea (and others on the waiting list) but since 2PM this afternoon we cannot add anyone to the list: the final list of attendees has been handed over to TomTom's security/reception. Only names on that list are allowed entrance to the office...
    Better luck next time!

    May 16, 2013

  • Nymphaea N.

    Kan ik dan vanavond nog komen? Hoe kom ik van de wacht lijst op de attendees lijst?

    May 16, 2013

    • Katie B.

      Dat vroeg ik mij ook al af...

      May 16, 2013

  • Sybren W.

    Too bad, can't make it on time \: Have fun guys!

    May 16, 2013

  • Dean J.

    Helaas, herstellende van mijn verwijderde verstandskiezen. Volgende keer!

    May 16, 2013

  • peter g.

    I can't make it today. Please pass my place to somebody else.

    May 16, 2013

  • Martijn van L.

    Too bad

    May 16, 2013

  • Martijn K.

    Unfortunately cannot make it due to last minute meeting. Hopefully someone else will enjoy the meetup instead of me!

    May 16, 2013

  • Edoardo C.

    Because of a short notice delivery, I can't attend anymore, hope someone else can enjoy!

    May 16, 2013

  • Marc A.

    Ik moet helaas op het laatste moment afzeggen! Volgende keer hoop ik er bij te zijn...

    May 16, 2013

  • Emiel N.

    Kan er helaas toch niet bij zijn, maar Bikkelhart is ruim vertegenwoordigd, dus ik geef mijn stoel graag aan mijn VA-conculega Peter ;-)

    May 15, 2013

  • Jodi M.

    Very sad to miss this, but have to head to US for a few weeks...

    May 10, 2013

  • Kris van der V.

    Hoopvol op de wachtlijst, maar er is toch iets tussen gekomen. Dus laat ik mijn plekje op de wachtlijst aan iemand anders over.

    May 14, 2013

  • Isaac H.

    Won't be able to make it, unfortunately.

    May 14, 2013

  • Nymphaea N.

    Would love to reconnect with the UX crowd ...

    May 13, 2013

  • Erwin E.

    On the waitlist. Patiently waiting.

    May 6, 2013

  • Teymoor G.

    Looking forward to it!

    May 2, 2013

  • Yevgeniy V.

    I would like to attend. It's really interesting for me

    May 2, 2013

  • Rick S.

    Helaas kan ik er niet bij zijn, have fun guys!

    May 2, 2013

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