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Incorporating Touch Design to Differentiate Your Application & Increase UX

This wednesday night, we're going to have Robert Heubel, technology evangelist from Immersion, talk about touch design and maximizing the user experience.

6:30 - food and networking

6:45 - general announcements

7:00 - 8:00 feature presentation - Bob

Food and giveaways sponsored by Immersion. Plus, we'll also have a stack of books from O'Reilly to give away.


In this ocean of applications, how do you differentiate yours? Cool graphics and sound are now commonplace and no longer leave the same impression on users. People experience their environment through their five senses, of which only three are represented in mobile devices; sight, sound and touch. Touch is the most overlooked of the mobile user experience senses and yet the most personal and emotive.

With touch-screens becoming the default UI in mobile devices, touch design is one of the most important aspects of the user experience. Come to this class to learn how to implement touch design in your apps to enhance the UX while helping to get your app noticed for increased revenue possibilities with handset manufacturers and carriers.

This session will highlight methods to maximize the user experience through touch design best practices, from simple UI to more complex use-case scenarios of gaming, navigation, social networking and more. You will learn how to implement haptics effects into their own applications, and explain core design principles to follow when implementing touch effects.

Speaker Bio:

Bob is a haptic technology evangelist with Immersion Corp. who specializes in assisting developers implement what is known as force-feedback, tactile-feedback or rumble-feedback effects. He has spent more than 12 years working with developers, carriers, OEMs and ODMs to design and implement these technologies aimed at improving both gaming and user interaction experiences. Bob graduated from UC Berkeley in 1989 with a bachelor’s degree in English literature.

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    it was interesting session. it gave me some thought about what was effect on mobile device which related with user experience.

    June 14, 2012

  • Olga

    The presentation was informative with lots of ideas. I also liked the presents such as books and Android t shirts.
    Thanks a lot!

    June 14, 2012

  • Kirk K.

    Robert Heubel of Immersion presented many compelling ideas and competitive business reasons for implementing haptics. He's a very good speaker with knowledge well suited for product evangelism. I missed first speaker due to work - Good swag, though!

    June 14, 2012

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