Growing Business of Cannabis

Cannabis as a Business Opportunity: Policy, Regulation, Financing and Markets 

With recent changes legalizing cannabis in states such as Colorado and more liberal medical laws on medical dispensaries in California,the industry of cultivating and selling marijuana is making a shift from illegal into legal business activities.

Includes program, food and drinks, networking.

Learn about business and market opportunities for this emerging industry for cannabis.

What is the impact on the traditional tech industry in the bay area?

Are there new startups in this area?
What are latest news trends, best practices and market trends?
What are criterion for profitablity data?
This event will focus solely on business issues and is relevant to entrepreneurs,  investors, banks, shippers, suppliers, tech, growers, startups, service providers or investors. This event is not intended for consumers, recreational users, or patients.  Finding funding and investors in legal markets – and determining which are best for youHow banks and investors view the business opportunityOptimizing your business structure to stay compliant with rules and regulationsLearn about new policies, rules and opportunities in finance and banking. Explore new innovations in cannabis business technology. Discuss responsible business practices and community engagement. Learn how you can take steps to develop a business or startups in this market

5:00-6:00 Workshop
6:00-7:00  Networking Mixer, Food, Drinks, Demos
7:00-8:30 Program featuring speakers:Andrea Reiman, PhD MSW,  Policy Manager California, Drug Policy AllianceDebby Goldsberry, one of founders of  Americans for Safe Access
 and Berkeley Patients GroupLiana Held, CEO, Liana LimitedSean Donahoe, Deputy Director, California Cannabis Industry AssociationModerator; Michael Wu, Pillsbury

8:30-9:00 Networking

Who Should Attend: 
Healthcare, Business,Startups, tech, investors, consumer electronics, enterprise, web development, chip design,venture capitalists, angels, small business owners, media and entertainment professionals,  retail owners, entrepreneurs, mobile, Internet, digital media, startups, service providers, legal, financial services.

Host a demo table during networking to meet investors; customers, and partners.  Includes Wifi and electrical outlet Purchase on links above. Demo tables offered from 6-7pm
Startups must be relevant to this industry. If you are not sure, send us an email. [masked]

There is no fee to speak. This will be a panel discussion.  Send email with bio and area of expertise to [masked].

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 Refund Policy: We do not issue refunds, but tickets may be used by others or used as credit for the amount you paid to a future event.

 MORE INFO:  Zahava Stroud[masked] or [masked]


Pillsbury is a full-service law firm with an industry focus on energy & natural resources, financial services including financial institutions, real estate & construction, and technology. Based in the world's major financial, technology and energy centers, Pillsbury counsels clients on global business, regulatory and litigation matters. We work in multidisciplinary teams that allow us to understand our clients’ objectives, anticipate trends and bring a 360-degree perspective to complex business and legal issues—helping clients to take greater advantage of new opportunities, meet and exceed their objectives, and better mitigate risk. This collaborative work style helps produce the results our clients seek.


 and Berkeley Patients Group

Debby Goldsberry is a founding pioneer of the modern medical cannabis industry, with 25 years of experience in this field. She is a sought after speaker and adviser, and has extensive knowledge of the physiology of medical cannabis and of the internal and external operations of medical cannabis dispensaries. Ms. Goldsberry co-founded the Berkeley Patients Group (BPG) medical cannabis collective in 1999, which she directed for 11 years. During this time, Ms. Goldsberry lead BPG to become the industries premier model dispensary, inspiring others to replicate this patient based, community minded enterprise. Ms. Goldsberry has assisted with the creation and ongoing success of numerous medical cannabis collectives and cooperatives. In 2010, with Ms. Goldsberry’s urging, the City of Berkeley declared BPG’s 10th anniversary “Berkeley Patients Group Day.” Ms. Goldsberry co- founded several industry non-profit organizations, including Americans for Safe Access (ASA), the Medical Cannabis Safety Council(MCSC), and Cannabis Action Network (CAN). She currently serves on the steering committee of the National Organization for the Reform of Marijuana Laws (NORML) Woman’s Alliance, and is a former board member of the Marijuana Policy Project. Ms. Goldsberry was twice designated Freedom Fighter of the Month by High Times Magazine and was given NORML’s Paula Sabine Award for the importance of woman in leadership in ending marijuana prohibition.

She is a knowledgeable in every aspect of running a business, including retail sales and wholesale purchasing, human resources, financial management, marketing and public relations, tax law compliance, and employment law. Ms. Goldsberry is well known for her strong community values and for sharing her knowledge to build a better medical cannabis industry.  Ms. Goldsberry joined City Centric Consulting and the ARCH collective dispensary on January 1, 2011, in order to further her vision by working with an expert team.[img title="" alt="" src="" height="133" width="133">  Amanda Reiman, PhD MSW, Policy Manager, California, Drug Policy Alliance

Amanda Reiman is the California policy manager for the Drug Policy Alliance. Based in San Francisco, Reiman leads DPA’s marijuana reform work in California. A ten-year resident of Oakland, Reiman joined the Drug Policy Alliance in 2012 after working with the medical marijuana dispensary, Berkeley Patients Group, as director of research and patient services.

Reiman has conducted numerous studies on medical marijuana dispensaries, patients and the use of marijuana as a treatment for addiction. Reiman regularly presents her research at the conferences of the American Public Health Association, American Psychiatric Association, International Cannabinoid Research Society and the Harm Reduction Coalition.

Reiman served as the first chairwoman of the Medical Cannabis Commission for the City of Berkeley and has consulted with various cities and states on the development of medical marijuana policy. Reiman is currently a lecturer in the School of Social Welfare at the University of California-Berkeley, where she teaches Drug and Alcohol Policy, Substance Abuse Treatment, and Sexuality and Social Work.

Originally from Chicago, Reiman earned her B.A. in psychology from the University of Illinois-Chicago and her Master’s Degree in Social Work from the Jane Addams College of Social Work. Reiman moved to Oakland in 2002 to attend the University of California-Berkeley, where she earned her PhD in Social Welfare in 2006. Reiman’s dissertation, “Cannabis Care,” was the first study focusing on how medical marijuana dispensaries operate as health service providers. During her time at UC-Berkeley, Reiman completed pre- and post-doctoral fellowships with the Alcohol Research Group through the National Institute of Health, where she conducted research on drug purchasing behaviors, alcohol control policies and medical marijuana use. Reiman lives in West Oakland with her cat, Mama Cass.


  Liana Held, CEO, Liana Limited

Liana Held, is the Chief Executive Officer, of Liana Limited (Ltd), a company that provides accounting services and human resources, located in San Francisco, California. Ms. Held specializes in financial, tax, managerial, nonprofit, trust and cost accounting. She has spent considerable time working with governments, collectives, dispensaries, growers and patients. Ms. Held also currently designs curriculum and has written a course entitled Cost Accounting for Cannabis, at Oaksterdam University as an instructor in Oakland, CA.

Ms. Held has been a featured speaker on the topic of Medical Cannabis Legislation and taxation, for the Seattle Hemp Fest in Seattle, Washington, Canna Fest Prague in the Czech Republic and the High Times Cannabis Cup in Amsterdam, the Netherlands. Participated in the organizing of the California National Organization of Marijuana Laws “Cannabis in California: Ending the 100 Year War” in San Francisco, CA and moderated The State of the Medical Marijuana Industry panel during the conference. She is also on the board of directors of the California National Organization of Marijuana Laws (although the legal name is California Chapter of the National Organization for the Reform of Marijuana Laws).

An associate with the American Bar Association, Ms. Held is a member of the American Institute of Professional Bookkeepers, National Cannabis Industry Association and the Medical Cannabis Association. Additionally, she has served as a Commissioner on the City of Berkeley Medical Cannabis Commission, Berkeley, CA. Furthermore, she facilitated the only recount in the nation on the Diebold Election System electronic voting machines, which resulted in the measure being placed back on the ballot.
Ms. Held attended University California Berkeley Extension studying accounting and tax. She also attended MCLE courses taught by David Gaw, an acclaimed Estate and Trust expert. Additionally, Ms. Held has taken MCLE instruction from the Cannabis Law Institute. Ms. Held has also received extensive private training from established attorneys and certified public accountants with a focus on the Internal Revenue Code Section 280e. 


Michael Wu, Counsel, Pillsbury
Michael Wu is a counsel in the law firm’s Corporate & Securities practice. He has extensive experience in the area of investment management regulation and represents investment advisers, broker dealers and sponsors of investments funds, including private equity funds, real estate funds, hedge funds, commodity funds, fund of funds, venture capital funds and registered funds. The types of clients that Mr. Wu advises range from small start-up fund managers to organizations with billions of dollars under management.

Mr. Wu counsels clients on a wide variety of legal and regulatory matters, including: forming, structuring and operating U.S. and non-U.S. investment funds; offering, advertising and marketing investment funds in the U.S. and in Europe; investment adviser, broker-dealer and commodity pool operator registration and exemptions; fiduciary duties and obligations; internal compliance policies and procedures; SEC regulatory filings; SEC regulatory examinations and enforcement actions; SEC interpretive guidance and “no-action” requests; and mergers and acquisitions involving investment companies, broker-dealers and/or investment advisers. In addition, Mr. Wu assists fund managers on partnership agreements, side letters, separate accounts and co-investment vehicles with some of the largest institutional investors in the world.

A significant portion of Mr. Wu’s clients invest in or have operations outside of the U.S., including in Europe, Asia, India, Africa and Latin America. Many of these clients (as well as many of his U.S.-based clients) organize their funds outside of the U.S., or have non-U.S. parallel funds, to accommodate their non-U.S. investors. As a result, Mr. Wu is very familiar with the regulatory and tax issues affecting offshore funds in many of the most common offshore jurisdictions for investment funds. Mr. Wu works closely with the firm’s China practice to assist private equity and venture capital fund managers that invest primarily in China or are based in China, helping them organize, structure and offer private investment funds and other investment products.

Mr. Wu frequently writes and speaks about the legal and practical issues affecting fund managers and is an active member of various investment management-related industry associations and organizations. He is a key member of the firm’s Investment Funds & Investment Management practice group, which has won awards from HFM Week for 5 consecutive years. Although Mr. Wu is based in the firm’s San Francisco office, he frequently works out of the firm’s New York and Los Angeles offices to better assist clients located in those cities.


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  • A former member
    A former member

    Important topic area missed deserving an event of it's own, SECURITY. Security is a vast topic from patient identity to security of cash assets.

    July 17

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