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Commercials & radio spots to share

From: Julie
Sent on: Wednesday, January 2, 2013 7:52 AM

Dawn was right on in pointing out the publicity backing we need in order to help stem the flow of exotic animal breeding.  And, along those lines, The Wildcat Sanctuary has created several moving Public Service Announcements along with a radio PSA and collateral print/media ads that you can watch and share from this link:

I hope everyone will take just a moment to watch how they incorporated the lions, tigers, and cougars they’ve ended up rescuing into these poignant pieces.  You can watch them on YouTube at: and and


Dawn, would you be able to share these with your network?  We’re trying to get as much national coverage as possible since the Minnesota market has already been airing these spots.  If anyone else there has some resources or groups they could share these with, please let me know.


As a group, we can accomplish some pretty spectacular things!

They will never know freedom.
Can they at least know compassion?



From: [address removed] [mailto:[address removed]] On Behalf Of Dawn Marie Groth
Sent: Tuesday, January 01,[masked]:59 PM
To: [address removed]
Subject: Re: [AnimalACTionNetwork] A letter of inspiration for 2013


    This is an excellent article....   and as someone who was there in the 70’s to see that native american man with a tear in his eye.... and help clean up the streets... I know there was a national campaign.  widely publicized.  Commercials, signs posted everywhere, and it even got into the schools, which was how I got involved.  Our class went on an outing for clean up earth day.   With that much publicity, it is not surprising that we actually accomplished this.  


To have such a campaign for animals....  we would need that much involvement.  That much publicity. That many people saying,  “Hey, this really isn’t right, lets help fix it”     If a campaign were to be created with a short title.  And we could get enough groups to back it nationally... we might be able to actually kick off a widely publicized campaign.  That is what the animals need.   


   Dawn Groth





From: Julie

Sent: Tuesday, January 01,[masked]:08 AM

To: [address removed]

Subject: [AnimalACTionNetwork] A letter of inspiration for 2013


The Sanctuary I volunteer for published a letter today I thought was very inspirational for all of us in the trenches, working so hard to do everything we can to assure all animals are treated humanely.  I wanted to share it with you as we head into the new year:




By Advocate | January 1, 2013 at 4:45 pm | No comments | General

SabrinaThe Wildcat Sanctuary’s director has a quote that often rings in my head. “We cannot rescue ourselves out of the captive wildlife crisis.” I’ve only been at the Sanctuary a short time and I humbly admit now that when I started here I thought we COULD rescue our way out. I thought if we and other accredited sanctuaries just took in all the unwanted, exploited abandoned cats, we could “fix” the problem.

Now, six months later and countless desperate phone calls from people wanting to surrender cats or report abuse, I know the truth. We cannot rescue our way out of the captive wildlife crisis. For every cat we rescue, a breeder somewhere is making six more. For every exotic pet we have surrendered to us, there are hundreds more left in tiny cages, chained to the ground or ignored in backyards.

While this information came as a huge disappointment to me, and a stunning reality check that has kept me awake on more than one night, it has also inspired me to learn more about how we CAN make a difference.

I often think back to the 1970′s impactful public service announcement showcasing a Native American man in a canoeshedding a tear for the environment. Back in the 70′s, it was commonplace for people to throw trash out their car windows. Fast food bags, pop cans, empty cigarette packs and even diapers were tossed with no regard for what it may be doing to the environment.

Through the years, we realized the error of our ways. We woke up to our ignorance of the truth. If everyone uses the earth as their garbage can, there will no future for our children. I don’t think the people of the 70′s and before were any meaner, or less intelligent than we are today. They were just ignorant, uninformed and not educated on the environment.

Likewise, I think this is the very root of the captive wildlife crisis. People do not realize that when they attend circuses or pet a tiger at a roadside zoo they are greasing the palms of the people whose greed has led to the problem of homeless and abandoned exotic pets in the first place.

Maya_LR.jpgIf people continue to buy these “pets” from breeders instead of adopting one of the millions of appropriate pets from a shelter, they will continue to perpetuate the problem. I don’t believe the general public would condone or celebrate the captive, exploited existence of so many of these animals – they just don’t realize how they contribute.

If, every day, those of us who speak for the animals touch one person and ask them to touch another and so on, be it in conversation or through Facebook or in other creative ways, we can make a difference.

Just as our children now know that they can’t throw their garbage out the window, I trust that one day their children would not think of not spaying or neutering their pets or going to a circus or petting a baby tiger at the mall or getting a serval as a pet.

Aslan Asha Shanti DevaJust like the Native American man who shed a tear for the environment, I like to believe that every tear we shed today will spare a tear for future generations. I know that we can’t rescue our way out of the exotic animal pet trade. But we can educate our way out. As we begin 2013, please join us in continuing to spread the No More Wild Pets message.

Together, we can change the future!


Holly Henry – The Wildcat Sanctuary, Communications Manager


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