AppleScript is like magic. If you use a Mac and need to perform repetitive tasks, AppleScript can give you back your life. People are often amazed at the complex workflows that can be scripted. It has a bit of a learning curve but once you understand how it works, it will pay you back several times over in the time that it saves you.
I am co-organizer of the popular BostonPHP meetup. I am starting this AppleScript group because I have found that the automation that AppleScript can provide has been hugely valuable to my business and I would like to share what I have learned. I am hoping to build a group that can learn from and share with each other. Please feel free to sign up. Also, please let me know if you would like to present an AppleScript - related topic.