Weekly Wednesday Lunchtime Lectures

This week we have Daria Koreniushkina, App Store Marketing Manager at SellanApp (sellanapp.com)

"My lecture will be devoted to app marketing. I pursue the vision that app marketing is mostly oriented to managing expectations of a platform - an app store. For now, this is by far the most effective channel for marketing an app. In order to market your app successfully, you need to understand the platform as deep as you can. This lecture will hopefully give new insights into app store ecosystem.

For my Master thesis I looked at app stores as promotional platforms and their influence on marketing practices of app makers. During the lecture I will present the most interesting results of my research. I will share some valuable data showing the impact of getting featured on app downloads. We will also look at marketing cases of such apps as Foldify, Weathercube, Fietsfinder.

Finally, I will give practical recommendations on developing a strategy for the app launch as well as deploying such app marketing techniques as App Store Optimisation, localisation, getting user reviews, app advertising, getting reviewed by app-centric media."  

Twitter: @dariakore
Website: http://dkoreniushkina.blogspot.nl/

12:30 Doors open

13:00 Presentation starts

14:00 Presentation ends

14:30 Venue closes

Weekly Wednesday Lunchtime Lectures is an initiative to allow people in Appsterdam to talk about technology and share knowledge, allowing participants to receive training in public speaking. Our lectures cover a wide range of topics related to making apps on any platform, from technical to non-technical including computer languages, modelling, testing, design, marketing, business philosophy, startups, strategizing, and more.

In the full sharing spirit of Appsterdam, we will eat lunch together. Our kind host will provide us with bread and drinks. Bring your own sandwich topping to share with others.

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  • Daria K.

    Hi guys! To continue yesterday talk: this video can give you interesting insights into how to get featured by Apple: http://vimeo.com/63161309­

    September 5, 2013

  • Vivekananda V.

    Thanks Appsterdamers for organizing this wonderful presentation. Thanks Daria good for your insights and sharing the cool presentations.

    September 4, 2013

    • Daria K.

      It was my pleasure!

      September 4, 2013

  • Chevan

    Thanks guys for this weekly Meetup, enjoyed it so far - looking forward for more to come & Learn :)

    1 · September 4, 2013

    • Daria K.

      Thanks for attending, Chevan!

      September 4, 2013

  • Virnalia

    Hi Daria.. the pleasure is all mine, you are such a good public speaker.. Good luck with the new career and congrats on graduating :)


    1 · September 4, 2013

  • Daria K.

    Thanks for attending everyone!

    Here are the links to the two presentations:

    1. App stores as promotional platforms and impacts of getting featured

    2. Low-budget app marketing strategy for the launch http://bit.ly/1a6i2VE­

    September 4, 2013

  • Valentina R.

    again, I will be able to drop by only after 1330, sorry

    September 3, 2013

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