Re: [Arizona-Writers-Workshop] Buying reviews

From: Cynthia R.
Sent on: Monday, April 9, 2012 12:26 PM
That should do 'er, David. I've always said you're brilliant.
 
I've decided to make Jane Guyon's long lost sister. And she likes to be spanked with a hairbrush.
 
I read a review recently that said 50 Shades started as fan fic, inspired by Twilight. Supposedly it's heavy on the S&M. There's a funny review on Goodreads called 50 Shades of Shit. (Yes, I've got too much time on my hands, lying around like this.) All the reviews on Goodreads are either 1 or no stars, or 5. Go figure. I read an excerpt and it was written at 6th grade level, and incredibly unimaginative/boring. I think it's being read by the same people who read The Enquirer.
Cynthia
 

      



--- On Mon, 4/9/12, David Waid <[address removed]> wrote:

From: David Waid <[address removed]>
Subject: Re: [Arizona-Writers-Workshop] Buying reviews
To: [address removed]
Date: Monday, April 9, 2012, 6:56 PM

That is a great suggestion on the blogs, Cynthia.  There have been a lot of good articles and suggestions going around the group.  Thanks, all!  

Reading the article on 50 Shades of Grey makes me think the book probably sucks, but the marketing is genius.  She has found a niche and the press exposure they are getting is going to run this thing.  

In my business, I have worked with a lot of people who do viral videos, some successful and some not.  One of the things that is clear (and obvious, I suppose) is that production value comes in a distant second to a video that is bizarre, sexy, controversial, shocking, or funny. You cannot succeed in viral marketing with something that is quietly excellent. 

As a result, I have decided that Eamon and Caitlin are going to have a torrid, underage, incestuous relationship involving a spider monkey, a 12-string dulcimer and some clotted cream.
 

On Mon, Apr 9, 2012 at 11:29 AM, Cynthia Robertson <[address removed]> wrote:
I would imagine that having a book reviewed by some of the book review blogs that have been around for a long time would garner something interesting to send to a potential agent: links to reviews, and blurbs. And they often don't charge anything. Granted it's not Kirkus, but still it's free publicity.
There are also companies that do 'Blog Review Tours' for a price. If you choose to self publish purchasing a 30 day blog tour, with giveaways and contests, can get your novel some attention. The people who do these also advertise the tours on Twitter and other social media sites. It's important to choose a tour company that has a following that reads the particular genre of your novel.
Cynthia
 

      



--- On Mon, 4/9/12, Janice Russell <[address removed]> wrote:

From: Janice Russell <[address removed]>
Subject: [Arizona-Writers-Workshop] Buying reviews
To: [address removed]
Date: Monday, April 9, 2012, 5:09 PM

I’ve never looked into this before, and a quick check of Google reveals that a lot has been written about it – including what we all know about people paying for positive reader reviews on Amazon. (I don’t think paying someone from a reputable source like Kirkus is in the same league, but sometimes they are thrown together in the same article as if they are cut from the same cloth.) I’ve discovered that this is not something new, and Kirkus is not the first to offer the service. I checked out Publisher’s Weekly and found this   http://www.publishersweekly.com/pw/diy/index.htmlwhich isn’t quite the same (I only scanned it), but would serve a marketing purpose for a self publisher. I intend to do some more looking.
 
I think it is important, if you pay for a review, that the reviewer states right up front that there is no guarantee you will get a good one. Sure, it’s risky, but anything else is worthless. I also think the source is important. Publications which have been in the review business for a long time still carry weight.
 
So much is changing so fast that it is dizzying – but it seems like some of these changes could offer the kind of break you need if you take advantage of them.




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