Thanks to a wealth of freely available online information, it's easier than ever to gather insights on your next potential customers, and increase your chances of converting them to clients. The challenge is that the information is everywhere - on their websites, social profiles, paid databases, and many other places. How can you get a single view of who someone is and what motivates them? The answer is automation. In this talk, I'll show you a simple method of automatically gathering online data using Ruby to get a consolidated view of a prospect.
Robert Dempsey will be presenting.