Use Ruby to Gather Data, Convert Leads to Clients

Thanks to a wealth of freely available online information, it's easier than ever to gather insights on your next potential customers, and increase your chances of converting them to clients. The challenge is that the information is everywhere - on their websites, social profiles, paid databases, and many other places. How can you get a single view of who someone is and what motivates them? The answer is automation. In this talk, I'll show you a simple method of automatically gathering online data using Ruby to get a consolidated view of a prospect.

Robert Dempsey will be presenting.


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  • Dave A.

    Good overview of the idea, but I was expecting more how-to I could use

    1 · July 25, 2013

    • Dave A.

      Not so much "more" as actually "less". The "teaser" says "a simple method of automatically gathering online data using Ruby". While what you did is certainly impressive and fascinating, I wouldn't call it "a simple method"! :-) I was initially thinking maybe you had written a gem, or even a website, to gather and coordinate a given prospect's info from various sources, and do some analysis to classify him into various types that should be marketed to in different ways. Don't get me wrong, I very much enjoyed your talk... but I was expecting something that we could pick up and use (especially without also knowing R and Tableau and so forth), rather than how you do it. To make an analogy, a blender, rather than a tour of a blender factory.

      July 26, 2013

    • Robert D.

      Thanks for that feedback Dave. Much appreciated.

      July 26, 2013

  • A former member
    A former member

    Sad I couldn't make it!

    July 25, 2013

    • Jonathan K.

      Ditto for me. Crap came up last minute :(

      July 25, 2013

    • Robert D.

      I'm sure I'll see you at a meetup next week Ana :)

      July 25, 2013

  • Halim S.

    Great presentation. Very interesting and useful stuff. Thank you Robert!

    1 · July 25, 2013

    • Robert D.

      Thanks Halim, and thanks for coming last night. If there's anything I can do to make the presentation better please let me know!

      July 25, 2013

  • Robert D.

    Hi all - thanks for allowing me to present tonight. I had a great time. Thanks too for all the excellent questions.

    My slides are up on Slideshare: http://www.slideshare.net/intridea/understanding-clients-better-through-data-full

    If you have any questions about anything I spoke about, please email me: [masked].

    I'll work on open sourcing all the code you saw tonight very soon!

    2 · July 24, 2013

  • Robert D.

    Awesome!

    July 24, 2013

  • Ryan R.

    Hey what's a good time to show? Any networking going on before hand?

    July 24, 2013

  • Rakesh

    Last minute work !

    July 24, 2013

  • LisaSchaefer PhD C.

    I'm going to stay out all night partying with you guys afterward because my husband will be out of town.

    1 · July 16, 2013

    • LisaSchaefer PhD C.

      I'll be late because I'm going to a race beforehand. Should be over by 8:00.

      July 24, 2013

  • A former member
    A former member

    Can't make it tonight, I'll need to do that little lightning talk on tmux/zsh/powerline some other time.

    July 24, 2013

  • Robert D.

    I'll be bringing my Leap Motion controller to the meetup tonight, along with my daughter :) That's how we roll here my friends!

    July 24, 2013

  • Robert D.

    Looking forward to seeing you all tomorrow night! And yes, there will be some code, or at least what stands for code :)

    July 23, 2013

  • Joshua K.

    Bring it :-)

    1 · July 3, 2013

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