(Internal Tools UI/UX/Front End Lead at LivingSocial)
John Athayde is a UI/UX/Design type who comes from an architecture (of the building variety) background. He's been in the Rails community since 2006 and has broad experience in e-commerce and running creative teams. He is currently leading the design and view development on Internal Tools at LivingSocial. Prior to LivingSocial he was the Design guy at InfoEther and ran Hyphenated People, a UI/UX Consultancy with Amy Hoy. He also runs Meticulous, a design and film company, in his free time.