Our April Meetup for AoDL will be held on 6th April 2011 from 6.30pm - 8pm at the Photographers’ Gallery offices, 9 William Road, NW1 3ER on the topic of Social Media Revisited.
Back by popular request from Art of Digital London members, Social Media Revisited is an opportunity to review our experiences of the past year since we held the Social Media Workshops during our Digital Salon and Surgeries series at the Free Word Centre.
When the AoDL project started in July 2009 social media was the main focus of digital strategy and it's still trending. Twitter and Facebook are still very much the target of current strategies because this is currently where audiences are converging. But a question does have to be posed: what are the alternatives and what people-pulling attractions are on the near horizon.
It has become the guiding principle of the AoDL project to see digital innovation and benchmarks of good practice as originating in the arts, where exemplary projects have had to work in the real, testing, context of production-based organisations.
This forthcoming meet-up will be an opportunity to review the experiences and approaches taken over the past year and ask questions around such issues as:
Have the promises of social media lived up to their expectations?
Who should take on the role of social media management within an organisation?
Is social media simply another broadcast tool upon which to push out material or is it a genuine opportunity to build new relationships with an audience?
How have artists and organisations used these platforms in the production of new work, have they questioned and experimented with its use?
Do arts organisations win out over consumer brands amongst a population who increasingly broadcast themselves in relation to their cultural tastes and seek to link themselves to the shows, songs, art and texts that they believe to be important?
And finally, what arises from the new demands on transparency and accountability in such an open dialogue culture?
One effect of the dominance of FaceBook/Twitter duo is the trend towards a closed web, where the aggregated information from the mass of collective activity becomes a tradable commodity. In this scenario content-makers from the arts only get drip fed the information, trends and visualisations of the impact their work is having in the wider digital environment.
Another, perhaps more optimistic, effect of this monopoly dominance is that it could well result in a backlash. Could new rivals take over? Are we missing a trick in overlooking the more specialised services or the new paradigms like DISQUS for comments though which a 200 million monthly audience of pooled comments forge new connections.
Come along and share your thoughts and experiences!
The AoDL team