|Sent on:||Tuesday, November 6, 2012 9:14 PM|
Show 'n Tell // Network // Drinks
16 November 2012, 6.30pm-8.30pm
The Photographers’ Gallery
16-18 Ramillies Street, Soho, London W1F 7LW
- Kingsley Jayasekera, Director of Communications & Digital Strategy, Sadler's Wells
// Event Description
This month’s AoDL meetup will take a look at Arts Video Networks - how video is made discoverable and disseminated through new platforms specifically for creative content.
Platforms such as YouTube and Vimeo have radically altered how we access and consume moving image. Combined with new developments in hardware such as smartphones and tablets we are now watching more and more (non-broadcast) video than ever before. YouTube is in fact now the world’s second largest search engine, relegating Yahoo to 3rd in 2011.
Both Youtube and Vimeo have been the default outlets for many arts organisations over the past few years. It’s a one-stop-shop - they host the content for free, members can have their own channels, they allow the videos to be embedded in other websites, they even track views, yes they do have some fuzzy rights issues but what’s not to love?? Nothing really but, as these sites grow into monoliths discoverability reduces and communities dilute. To answer these problems there has been an emerging shift towards the development of independent arts specific sites/players that enable tighter knit communities and a clearer overview of available content. These new platforms have also brought to light new ways for the monetisation of content and rights control.
There are so many examples to cite, to begin with there is the newly launched Artplayer.tv by FACT, a national arts channel supported by ACE. Larger arts organisations have developed players such as Tate Channel, MOCAtv, Sadler’s Wells and National Theatre (and NT Live). Archives such as Artycok.tv and the longtime favourite UbuWeb. Magazines such as Frieze, Art Review and ArtForum all create their own content now. Services such as MUBI offer independent film on demand. In some instances the very nature of broadcast is under scrutiny, a fine example being Auto Italia who have created a series of successful LIVE shows. In other ways new platforms are a chance to re-engage with pre-internet content as YouTube curation is given credence through Network Awesome.
This month we will celebrate all the above and consider what new things are on the horizon. RSVP+more info
About Art of Digital London
AoDL is a research programme and network that runs an online peer learning resource, regular public events, training sessions and meetings about digital strategy in culture. Over 2011 AoDL in partnership with The Photographers’ Gallery ran a series of successful discussion groups building on the thematics of its founding programme of Salons & Surgeries [masked]). Including such topics as Open Archiving and IPTV, these continue to drive a collaborative research project conducted on AoDL's Wiki resource, TheKnowledge.