June 15, 2009 · 7:00 PM
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In today's high-paced world, with so many things competing for our time and attention, creating a community around your brand is a critical component of survival. Regardless of whether you're an artist looking to reach art collectors or a museum looking to reach new audiences, successful community building can help generate enthusiasm and loyalty for your work and programming.
At this meetup session, we'll be taking a look at the strategies employed by companies who have built vibrant and active communities. They'll share some of their best practices, tactics (both online and off), and provide some tips for community engagement.
The roundtable panel will consist of:
Walt Ribeiro -- Walt is"The Internet's Music Teacher" and has been featured in The Wall Street Journal, LA Times, and more. He writes short bios, but leaves long impressions. Follow him @WaltRibeiro.
Soraya Darabi -- Soraya is Manager of Digital Partnership & Buzz Marketing for The New York Times and Communications Board Founder of Goods4Good.org.
Andres Glusman -- Andres is VP of Insights & Strategy at Meetup. Andres leads the Strategy and Community teams, which help bring users and insights about their behavior into everything Meetup does.
Matt Stinchcomb -- Matt is VP of Community at Etsy.com. In this role he handles the company's marketing strategy, community development, and strategic partnerships. He has worked in digital media since 1997. Stinchcomb is also an avid musician and printmaker. He lives in Brooklyn with his wife, Benedikta
The panel discussion will be followed by an opportunity to mix and mingle. There will also be a wine bar, so please bring cash!
Note: In the interest of making this discussion as inclusive as possible, please feel free to leave questions for the panel in the comments section below.