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How to Build a Community Around Your Brand

  • Jun 15, 2009 · 7:00 PM
  • This location is shown only to members

In today's high-paced world, with so many things competing for our time and attention, creating a community around your brand is a critical component of survival. Regardless of whether you're an artist looking to reach art collectors or a museum looking to reach new audiences, successful community building can help generate enthusiasm and loyalty for your work and programming.

At this meetup session, we'll be taking a look at the strategies employed by companies who have built vibrant and active communities. They'll share some of their best practices, tactics (both online and off), and provide some tips for community engagement.

The roundtable panel will consist of:

Walt Ribeiro -- Walt is"The Internet's Music Teacher" and has been featured in The Wall Street Journal, LA Times, and more. He writes short bios, but leaves long impressions. Follow him @WaltRibeiro.

Soraya Darabi -- Soraya is Manager of Digital Partnership & Buzz Marketing for The New York Times and Communications Board Founder of

Andres Glusman -- Andres is VP of Insights & Strategy at Meetup. Andres leads the Strategy and Community teams, which help bring users and insights about their behavior into everything Meetup does.

Matt Stinchcomb -- Matt is VP of Community at In this role he handles the company's marketing strategy, community development, and strategic partnerships. He has worked in digital media since 1997. Stinchcomb is also an avid musician and printmaker. He lives in Brooklyn with his wife, Benedikta

The panel discussion will be followed by an opportunity to mix and mingle. There will also be a wine bar, so please bring cash! Note: In the interest of making this discussion as inclusive as possible, please feel free to leave questions for the panel in the comments section below.

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  • Nils Magnus E.

    Never participated in a Meetup before, so I was uncertain of what to expect - no matter, I had a great time and got many interesting ideas and insights for my business.

    June 19, 2009

  • Ryan Anthony D.

    The presentations provided good anecdotal insights into establishing an online brand identity, or in some cases maintaining an identity. I agree that in many instances, developing a personal connection in the "offline world" cements the bond into what takes place online. I would have been interested in hearing more about what, as was mentioned, "serendipitous" moments had a pay off for the folks on the panel, and how those moments informed their business model and mission.

    June 16, 2009

  • Anna Brady N.

    I liked the panel and the discussion, but I would like to have had more opportunities to meet my peers. Some sort of ice-breaker/small discussion break-out groups or something to force us to meet each other, would be good. Even putting our affiliation on our name tags would help...I'm kind of shy, so I need a push to talk to strangers and get to know them...

    June 16, 2009

  • tamsen

    Julia is an amazing organizer. This event (like the last one I attended) stayed on topic and the speakers were of the highest caliber. As someone who works for an arts organization that is breaking into Web 2.0 it would have been nice to have one other person on the panel (other than Soraya Darabi) who represented our experience. Nonetheless, a terrific event. Many thanks!

    June 16, 2009

  • Josephine D.

    The panel was spot-on and really interesting. Kudos!

    June 16, 2009

  • David O.

    A well put-together panel with a nice range of opinion about social media and the realities of on-line business. Unlike prior meetups, this panel did not focus specifically on the arts community. Pluses and minuses to that. Overall, I think very useful for this group.

    June 16, 2009

  • Joanne H.

    I thought that the presenters were very experienced. They had a lot of useful advice to share. I felt it was helpful that they represented different sized organizations. Coming from a smaller organization, I felt it was informative to hear the experiences of experts in organizations of different size. Well done overall.

    June 16, 2009

  • A former member
    A former member

    It was great to hear the panelists discuss their experiences starting up their own communities on and off line.
    But also, how they were able to tap into a need in the communities themselves, through the vehicle of a central hub of exchange through the site they have developed. I didn't get to ask and the question didn't come up, but I wondered how the panelists earned an income producing these sites. Or maybe an income isn't drawn from this practice and it is a labor of love?

    June 15, 2009

  • nt

    thought the meetup was great: interesting topic, intelligent speakers.
    only thing that would have been better is if it had started on time!

    June 15, 2009

  • Valerie A.

    The moderated format worked well togive all panelists an opportunity to share thoughts and best practices. The llength of the program was also good- about an hour for discussion followed by time to mingle.

    June 15, 2009

Your organizer's refund policy for How to Build a Community Around Your Brand

Refunds offered if:

  • the Meetup is cancelled
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  • you can cancel at least 1 day(s) before the Meetup

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Regardless of the refund policy set by the organizer, Meetup may issue refunds on an organizer's behalf if we determine that Meetup's Payment Policies have been violated.

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