SEMPO Atlanta Message Board Atlanta Job Postings › Response Mine Interactive is hiring: Director, Partner Marketing

Response Mine Interactive is hiring: Director, Partner Marketing

A former member
Post #: 13
Overview:

The Director, Partner Marketing will effectively direct the marketing strategy and communication strategy for the customer acquisition business line. He/She should also be looking for opportunities to further the relationship and grow the existing business with the client/s. The Director, Partner Marketing holds the responsibility of all team members and their work product within their account group. Within the agency, the Director, Partner Marketing sets priorities for dedicated account service, media and analytics teams, and procures necessary support from shared services (Creative, IT, etc.). Ultimately, the Director, Partner Marketing owns the responsibility of the relationship with the client and profitability of the CPA account/s.

Responsibilities:

• Develop and execute strategic marketing initiatives to meet clients’ online objectives
• Global responsibility for establishing, approving, executing, delivering and expanding services to assigned Clients
• Ensure all projects are delivered on time and within budget
• Develop, review, educate and manage direct reports to deliver high levels of excellence in creativity, business performance and project management
• Negotiate contracts, fees, and other related compensation for the customer acquisition business line
• Act as the account and P&L owner between client and internal teams including, media, creative, IT, accounting, etc.
• Indirectly manage media and creative team members
• Act as key liaison between Response Mine and other agencies cooperating on projects and initiatives
• Manages the strategy of all marketing and media in coordination with the VP, Media Operations and the SVP. Customer Acquisition
• Participate in the development of technology, media, and research strategies as well as the production of creative units
• Keep team members informed on competitive tactics, positioning and communication developments relative to particular clients
• Manage lines of business and understand overall business strategy and business operations
• Managing Response Mine P&L, as related to assigned Client billings, and achieving target gross profit margins
• Participate in the general agency management as a senior staff member


Qualifications:

• 5 + yrs experience in multi-channel marketing. Experience in search (paid and organic), affiliate programs, lead generation, direct mail or direct marketing campaigns
• 3+yrs of direct marketing experience required
• Home Service, Healthcare, and/or Seniors marketing experience required
• 3+ years experience of team management
• Experience in successful P & L management
• Extensive contract negotiation experience
• Track record of building strong client relationships
• Excellent verbal and written communication skills
• Strong analytical skills
• Integrated call center marketing operations, a plus
• Entrepreneurial sprit highly valued
• Degree in marketing/advertising

To apply: send resume and cover letter to jobs@responsemine.com
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