Data Science & Business Intelligence Society of Atlanta Message Board › Atlanta Society for Business Intelligence Discussion Forum › Customer TAG Event Notification
Customer Metrics And Analytics To Maximize
The Return On Your Customer Investment (ROCI) In A Social World
Thursday, May 17, 2012
7:30 -9:00 am
Hear our three thought leading panelists discuss four perspectives on the rapid increase in use of Customer Experience Analytics combining internal and thirds party online (ecommerce/digital experience, social media and mobile) and offline information with improving behavioral models to drive next best actions, business outcomes and business results, a dynamic that is exemplified by the "Target 15 year old pregnancy" story http://www.forbes.com...:
Panelist: Mark Farbman, Vice President, Pyramid
Mark manages Pyramid's relationships with companies operating in the Technology and Consulting vertical, and is also responsible for new business development at select Fortune 500 customers across the U.S. Mark has been in the technical staffing business since 1996, beginning his career by placing rocket scientists (truly!) for NASA and key defense contractors.
Transitioning into IT sales and recruiting, he launched branch operations for companies in Huntsville, AL; Raleigh, NC; and Atlanta, GA.
Mark graduated from the University of Alabama in Huntsville with a degree in marketing and a minor in vocal performance.
Panelist: Glenn Weinstein, Chief Technology Officer, Appirio
Glenn Weinstein is responsible for driving the technology vision for Appirio and its customers. In his role as CTO, Glenn runs the teams behind Appirio's CloudFactor and Cloud Management Center product lines. He also oversees Appirio's own server-less IT infrastructure. As an Appirio co-founder, Glenn built the consulting services practice from inception, and was responsible for establishing The Appirio Way delivery methodology, as well as the Centers of Excellence (CoE) program.
Prior to Appirio, Glenn ran large consulting and technical support functions at enterprise software companies, most recently as vice president for worldwide technical support and services at Borland Software Corporation, and previously as vice president for global customer support for webMethods. Glenn's other past roles include technical consulting and project management positions at Artesia Technologies and Lockheed Martin, where he was a certified object oriented analysis & design (OOAD) course instructor.
Glenn's professional career began with 8 years of service as a naval flight officer in the U.S. Navy, qualifying as a mission commander in the P-3C Orion anti-submarine and surveillance aircraft. Glenn holds a Bachelor of Science degree in computer science from the U.S. Naval Academy, and a Master of Science degree in computer science from Rensselaer Polytechnic Institute.
Panelist: Alex Woollcott, Chair, Morris, Manning & Martin, LLP's
Alex Woollcott is the Chair of Morris, Manning & Martin, LLP's Global Sourcing Practice and is a senior partner in the firm's Technology Transactions Practice. With over 25 years of experience as a transactional lawyer, Alex represents clients world-wide in on-shore and offshore sourcing transactions, strategic alliances, mergers and acquisitions, procurement and licensing transactions, distribution and marketing channel relationships and a wide variety of cross-border business transactions.
Alex's clients range from rapidly growing but early stage technology companies to large banks and financial institutions. Alex regularly leads transactions in the banking and financial services, health care and life sciences, telecommunications and wireless, government contracting and other industries.
Alex is a 1980 graduate of Yale University and a 1985 graduate of The Cornell Law School, where he was the Notes Editor of The Cornell Law Review. Alex is an active leader in various civic and community organizations in Atlanta.
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