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Marketing your app

So, you have a great idea or have already written your app. Now what?

How do you get people to know about it, and even more importantly, how do you make money with it (assuming you're not independently wealthy and are doing it out of the goodness of your soul)?

Tonight, we'll have a group of folks who answer these questions for the  major players in the mobile/social/app space come in to give us a look at trends in the industry and some free advice (out of the goodness of their souls) on how to build a successful app, and develop brand and following for your app.

Kat Spivey, Priyanka Karan, and Jim Combs are members of Slalom Consulting’s Customer Engagement, Insights, and Marketing Solutions practice. Together, they represent decades of experience in digital product and service development, marketing planning, analysis, strategy, and design. Most recently, they have been advising Fortune 500 companies on trends in mobile/social, app product development strategy, customer trends and segmentation, and go-to-market strategies and creative activations for B2C, B2B, and B2E.

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