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Marketing Plans & Metrics (2014 Guide to Marketing Series–Part 2/3)

Would someone else hire you as a Chief Marketing Officer? If not, you should probably join us for this session. Most entrepreneurs have never been in charge of marketing for a business. In this session, we’re going to break down marketing as a process, look at it in phases, and talk about marketing planning and optimization. We’ll talk about some basic metrics you should track and walk through a couple of actual business cases. My goal is for you to feel much more comfortable with the CMO hat that you have to wear for your business. I hope that you will make time to join us. 

***Please RSVP on Eventbrite for this event. Ticket sales are back on again***

As always, this session will be part presentation and part group discussion. Please bring your own questions and be ready to discuss your personal business experiences. I’ll prep a presentation based on my own experiences (banking, PE/VC, biz dev) and training (Northwestern/Kellogg MBA). 

This is my 2nd time doing this Guide to Marketing Series. The first time around was very well received, so I’m making some changes (thanks for the feedback!). This 3-part series will have repeat sessions at convenient times. You can come to the first session (hosted during the week at Hypepotamus) or the repeat session on Saturday mornings (hosted at different local libraries, see below). 

If you have any questions, feel free to contact me at [masked] or[masked]-9991.

2014 Guide to Marketing Series** 

Part 1: Marketing – Defining & Defending Your Own Niche  

Jan 25 (Saturday): 10:30am-12:30pm – Hairston Crossing Library (Lithonia) 

RSVP@Eventbrite (

Jan 27 (Monday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) 

RSVP @ Eventbrite (

Part 2: Marketing Planning – Thinking Like a CMO  

Jan 29 (Wednesday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) 

RSVP @ Eventbrite (

Feb 01 (Saturday): 10:30am-12:30pm – Stonecrest Library (Lithonia) 

RSVP @ Eventbrite (

Part 3: The Science of Effective Advertising  

Feb 05 (Wednesday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) 

RSVP @ Eventbrite (

Feb 08 (Saturday): 10:30am-12:30pm - Toco Hills Library (Decatur) 

RSVP @ Eventbrite (

**There are two identical sessions for each part of the 3-part series.

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