As founder and CEO of Lift361, Ed Higdon offers nearly 25 years of experience in financial and business intelligence. At Lift361,Ed has leveraged his analytical talents to assist clients in better understanding their customers’ motivations, value and return on marketing investment across channels for companies such as Kohl’s, Hertz, Stein Mart and GE Money.
Prior to Lift361, Ed spent 9 years as co-founder and Chief Analytics officer of the digital marketing agency Integrative Logic working with clients the caliber of Disney, Marriott, Schering Plough and Saks Department Store Group. Ed is the former CFO of a direct marketing agency in Atlanta and owned businesses in the retail and service arenas.
Ed has a degree in Corporate Finance and Investment Management from the University of Alabama and is on the Advisory Board of the Global Retail Marketing Association.
Dress Code: Professional
Where: All our club meetings are held in the conference room on the 10th floor of the Terminus 200 building on the corners of Peachtree and Piedmont roads. Click here for detailed directions. Free parking is available in the Rooms to Go parking lot across the street.
When: See above for date. The meeting will start promptly at 6.45pm and will last approximately 1 hour, followed by a drink or two in a bar or restaurant nearby.