With 2014 AMMO has found a new mission. We are excited to bring a very special event to Atlanta this September (Tuesday the 16th, 7-10pm) and are working hard to bring it together. Whether you are just getting into mobile, whether you already have your own app or you have enterprise experience in the app space, we hope you will join us at one of our upcoming events to interact with local apps and the teams who bring them to market. We are seeking everything from entrepreneurs to enterprise level teams.
Mobile devices are uniquely positioned to allow individualized, real-time and actionable marketing communications from businesses directly to consumers. Mobile marketing is poised to fundamentally alter the marketing landscape. Pricewaterhouse predicts that global mobile advertising spending will rise from $3.8 billion in 2008 to $9.2 billion in 2013, with a third of that spending in the United States. While mobile devices present a fantastic marketing opportunity, they also present enormous challenges. A plethora of mobile platforms and hundreds of different mobile devices make delivering mobile content challenging to execute.
The Atlanta Mobile Marketing Organization (AMMO) is a group devoted to exploring the emerging technologies and services that will be required of organizations looking to capitalize on this unique marketing tool. We will seek to educate marketers, technologists and business owners on best practices as they relate to mobile marketing initiatives. Our goal is to create a community based on sharing knowledge and experiences from multiple disciplines.
Whether you are an established interactive agency planning to expand your mobile marketing offerings, a mobile applications developer looking to better understand customer needs or a business owner just trying to understand what this growing channel has to offer, there is a place for you here.