The Content Marketing Meetup was born from a simple idea: content marketing is the most powerful marketing methodology out there today.

Write something that educates people about something they care about, provide them something that is valuable and that they can actually use, and you can attract tons of loyal customers to you and build a brand name as well. Combine that with modern technology, such as social media, email and video, and you’ve got the killer combination.

The problem is, current forums and groups in Austin haven’t focused on content marketing. Social media, SEO and direct marketing meetups and organizations overlap with content marketing to a certain extent, but there was nothing out there where people could learn from others about content marketing.

That’s why the Austin Content Marketing Meetup was born. It’s an effort to bring together those who know content marketing and those who would like to learn about it together in a collaborative environment. People learning from each other, interacting in a non-threating, non–lecture style meetup.

The Austin Content Marketing Meetup provides an interesting twist to the traditional marketing meeting. Instead of inviting formal speakers to perform “death by PowerPoint,” each invited expert is immediately placed on a “hot seat,” where he or she is immediately peppered by questions from the audience on their particular area of expertise.

Discussions are lively, and both audience members and invited “hot seaters” learn a lot from the interaction. Prominent local hot seaters have been: Tom Myer, Simon Salt, Dana Marruffo, Luann Glowacz, Jason Myers, Vicki Flaugher, Tim Hayden and Bryan Person.

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