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November Meetup: Standing Out with Storytelling by Dee Copeland Patience

“To hell with facts! We need stories!” ― Ken Kesey


“We tell ourselves stories in order to live.” ― Joan Didion


One thing most successful startups discover is to get in the head of your customers, to stand out amongst the thousands of other products, you can't just state the facts. You need to tell stories. The kind that connect customers to your voice & sticks your brand to their memory.

At this meetup, Dee Copeland Patience will show you a foundational framework for telling the three key brand stories EVERY product needs. Stories that will inspire fans, build your brand, & differentiate you to the media.

Dee is a brand hacker & former Apple employee who helps startups harness tactical branding to get more leads & sales. She helps startups find their stories without wasting time or money on expensive design. https://twitter.com/DeePatience

--Emiliano


Pizza and drinks provided by OtherInbox. Conference room provided by Capital Factory.

Join us afterwards at Buffalo Billiards for drinks.

Agenda:
=====
6:30-6:45pm Sign-in and socializing

6:45-7:00pm Announcements, General discussion, Pizza

7:00-8:00pm "Standing Out with Storytelling" - Dee Copeland Patience

8:00-8:30pm Q&A / Wrap-up

8:30 - ?pm Buffalo Billiards (Brazos and 6th).

Please RSVP as space is limited!

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  • Dee P.

    FYI that I'm hosting a follow up at Lean UX meetup Tuesday 29th. They just posted it so we'll probably have room in the workshop. It's "How to Sell Your Story" http://meetu.ps/2khSYj

    2 · April 24, 2014

  • Dee P.

    Hope everyone had a great holiday! As promised, here is the link to the slides http://bit.ly/1g4GfkH. For those of you who want more hands-on help, I'm hosting a free online workshop series starting this Thursday, December 5th. We'll walk through the three stories step-by-step and use a one-page persona template to get more leads and sales.

    http://www.leanbranding.org/webinars

    Hope to see some awesome stories soon! ([masked])

    2 · December 3, 2013

  • Glori R.

    Great presentation, Dee! It's been a couple of days and I'm still talking about your presentation...very well done!

    Sharing a relevant article I came across today: http://www.linkedin.com/today/post/article/20131121165834-24136-the-art-and-science-of-storytelling?trk=tod-home-art-list-small_2

    Interesting note is to make your customers feel like the protagonist of the story as well. He states that "The more involved we are in a story, the more likely we will retell it." Make them feel like the hero battling that Goliath as well.

    November 21, 2013

    • Dee P.

      That's so awesome! thanks for sending

      December 3, 2013

  • Reuben S.

    Great presentation, Dee. Btw, here's an origin story from Peldi of Balsamiq Mockups fame. http://blogs.balsamiq.com/product/2008/10/14/personal-whats-your-story-why-start-balsamiq/

    1 · November 21, 2013

    • Dee P.

      Wow! Look at all the comments on it! Awesome to get feedback from a story on your site. Most brands never get that much interaction.

      November 21, 2013

  • ROBERT B.

    Dee gave a genuine presentation. Her interest in assisting "chords" become rock star story teller was intense. I enjoyed speaking with Dee on shared love for great story telling podcast such as "the Moth" and "WTF".

    1 · November 20, 2013

    • Dee P.

      You're awesome Robert! I bet you have some awesome "outlaw" stories. Gotta hear em next time!

      November 21, 2013

  • Emiliano V.

    Dee gave a rockstar presentation! Appreciated the simplicity behind her HEROES framework & how she made the whole night interactive with the audience.

    3 · November 20, 2013

    • Dee P.

      Awesome time and great new friends! I'm excited to see those rocking #herostories

      November 20, 2013

  • Ivan C.

    Killer meeting, she nailed it.

    1 · November 20, 2013

    • Dee P.

      Sweetness. Glad to have you Ivan. I'll be looking out for that rock star story. :)

      November 20, 2013

  • Azat (aka ".

    It was a good gathering and a good story. I wish I could stay after to meet more people. Took away a few good tips on storytelling. Will definitely use it. Thanks to Dee & the other organizers!

    1 · November 19, 2013

    • Dee P.

      Awesome time azik! Glad the Phoenix story was an aha for many and hope to see even more powerful stories from the group.

      November 20, 2013

  • Jeff

    Starting a Venture Capital Company in Austin, Texas, Asking for Ideas and Advice, Advisers, Investors, and Mentors


    I am searching for ideas and advice as well as Advisers and Investors as I will be starting a Venture Capital Company in Austin, Texas.

    Over the years both in Canada and the USA, I have helped Companies raise money using Venture Capital, Private Equity, Angel Investors, and other forms of Capital.

    I have met multiple Companies in Austin, Texas looking for Equity and Start-Up Capital.
    Austin, Texas is one of the top areas for Entrepreneurs and a top City for Business.

    I have worked at 3 Fortune 1000 Companies, Bank of America - Merrill Lynch, Countrywide, and TD Bank.

    Please either call me at[masked] or email me at [masked] with your ideas and strategies to further discuss your interest in becoming an Advisor, Investor for my Venture Capital Company in Austin, Texas.

    Thank you

    Jeff Muchnik

    November 19, 2013

  • A former member
    A former member

    i am riding with another person from round rock who has not gotten a spot. any chance there will be room by the time we drive down there i wonder?

    1 · November 19, 2013

    • Dee P.

      Correction[masked]

      November 19, 2013

    • A former member
      A former member

      Thanks! We are going to drive down anyway and she will hang in a local coffee shop or the like while I absorb. lol

      November 19, 2013

  • Reuben S.

    Well, this is a timely piece in the WSJ from this weekend: To Persuade People, Tell Them a Story (http://online.wsj.com/news/articles/SB10001424052702303482504579177651982683162)

    1 · November 11, 2013

    • Azat (aka ".

      One thing to mind though: people sense if you are using a story just to sell them on something without being truly authentic. Like say, big oil companies trying to associate themselves with some feel-good message in their ads - c'mon, it's all about money for them. No authenticity, no connection (might even be the opposite). Be careful playing on people's feelings. Be authentic then you don't have to pretend to be someone you are not, so your message is strong & vibrant, so it resonates with those who you are trying to reach.

      2 · November 18, 2013

    • Dee P.

      Absolutely! Gotcha covered in the "don't do this" section. :)

      1 · November 18, 2013

  • Azat (aka ".

    "Start Something That Matters" talks about how important a story (that matters to people) to a business viability, especially to a startup that has very few resources. Great book!!! Tony Robbins talks about having a story as a way to communicate with other people and establish a connection with those who care for the story.

    1 · November 18, 2013

    • Dee P.

      Awesome share. Would love to meet you to hear more about what you took away from it.

      November 18, 2013

    • Azat (aka ".

      Thanks, but I was not able to register in time unfortunately. Later! ;)

      1 · November 18, 2013

  • Dee P.

    FYI that one of the best books about how to use stories to connect with our audience is by Nancy Duarte. The multimedia version is available free online http://www.duarte.com/.

    November 11, 2013

  • Frank

    1 · November 10, 2013

    • Dee P.

      That's a classic. Also try Bernadette Jiwa's "Fortune Cookie Principle". Both are good audible listens.

      November 11, 2013

  • Kelli N.

    Just moved to Austin from Chicago. I'm finishing up my masters is Organization Leadership: Strategic Innovation and Change. Looking to meet people!

    1 · November 9, 2013

    • Dee P.

      Awesome! Glad to have you!

      1 · November 9, 2013

  • Dee P.

    The lean approach here is to avoid wasting time and money on marketing and PR strategies that won't bring you the biggest ROI.

    The right stories will be picked up by the media and customers to help spread your message. Gonna be fun!

    2 · November 8, 2013

  • Greg T.

    'Looking forward to this. If I have learned anything it is that storytelling is important. The facts related to a business opportunity are key. If the people you are talking to cannot remember them or relate to them, they are a lot less likely to do business with or invest in you. Storytelling is how you get them to remember.

    3 · November 7, 2013

    • Dee P.

      Absolutely! The 3 stories you'll use are the absolutely most critical and are required to build traction. Selling through stories is free and gets the most eyeballs so I'm pumped to present.

      3 · November 7, 2013

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