August Meetup - Lean Customer Acquisition Techniques

In the next meetup, Ryan Pitylak, Unique Influence, will share how his firm helps innovation companies like Food on the Table and OtherInbox find their ideal customers using lean methodology.

Pitylak shares the process he’s learned over the last 14 years helping companies find the right customers by closing what he calls the ‘Conversion Gap’. The Conversion Gap is the difference between the right customer vs. your current product offering and customer acquisition methods.

The Conversion Gap is narrowed during the Build-Measure-Learn feedback loop by:

  • Correctly identifying the ideal customers and understanding their needs

  • Rigorously testing each step of the acquisition funnel and iterating the product to efficiently acquire these customers

  • Scaling acquisition across multiple channels and customer segments when it’s time to grow

This is the event to attend if you want to learn how to acquire customers the lean way.

Pizza and conference room provided by OtherInbox.

Join us afterwards at Buffalo Billiards for drinks.

Agenda:

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6:30-6:45pm Sign-in and socializing

6:45-7:00pm Announcements, General discussion, Pizza

7:00-8:00pm "Lean Customer Acquisition Techniques - Ryan Pitylak, Unique Influence"

8:00-8:30pm Q&A / Wrap-up

8:30 - ?pm Buffalo Billiards (Brazos and 6th).

Please RSVP as space is limited!

 

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  • Matthew H.

    The speakers were very knowledgable and helpful. Everyone I met was a pleasure to speak to.

    August 15, 2012

  • Nathan D.

    The presentation could have been a bit more focused and used more stories (people love stories!). The two tool/data slides seemed to garner a lot of interest for those that stuck it out, but they were hidden until the last moment. I would have given 3 stars, but I had a great discussion afterwards at BB's. Thanks for the talk!

    August 15, 2012

  • Timothy P.

    Great focus and depth on the importance of lean marketing/selling.

    August 15, 2012

  • Justin C.

    Great meetup! Even though I had to stand it was worth it for the info, pizza, and drinks!

    August 15, 2012

  • Zach S

    Found some info that will be useful.

    August 15, 2012

  • Scott R B.

    The speaker, content, Q&A, and pizza were all 5 star. The completely unexplained and unwanted 30minute wait to get started are -2 stars.

    August 15, 2012

  • Brian P.

    I left after 45 minutes. The material was uninspiring - just buzzwords & generalities.

    August 15, 2012

  • A former member
    A former member

    The information Ryan shared was very good and generated a good amount of conversation

    August 15, 2012

  • A former member
    A former member

    Thanks Ryan for sharing your knowledge with us last night! The room cleared out pretty fast last night, so if anyone would like further information about attending Lean Startup Machine please let me know.

    August 15, 2012

  • Shane M.

    Great meetup. Ryan's presentation was laid out well and very well presented. His objective measured approach to customer acquisition is right on track with lean methodology. Glad I attended.

    August 15, 2012

  • ryan p.

    Thanks for all of the engagement. I really enjoyed talking with everyone today. If you're interested in more information, please go to http://uniqueinfluence.com/lean and we can connect directly. Thanks!

    August 15, 2012

  • A former member
    A former member

    Another interesting look at lead gen techniques. Something that I already use in my consulting with start-up clients. Always good for a refresher.

    August 14, 2012

  • Neha G.

    Sorry I will have to miss this one but look forward to the next.

    August 14, 2012

  • Allan H.

    Would it be alright if I bring a guest? Thx.

    August 13, 2012

    • Eric S.

      I +1'd a guest when I RSVP'd a week ago, but they are not coming if that helps!

      August 13, 2012

    • Allan H.

      Thanks! I'll say he's your guest then lol

      August 14, 2012

  • Scott S.

    I saw the email requesting that we update/re-confirm or previous RSVP. Yes indeed; I am still planning on attending! I'm really looking forward to it.

    August 14, 2012

  • Ata E.

    I really wish I could come. Can I download this presentation or the slides or something from somewhere?

    August 13, 2012

    • Emiliano V.

      We usually post the slides a few day after the meetup.

      August 13, 2012

  • A former member
    A former member

    What is the fee for this event?

    August 10, 2012

    • A former member
      A former member

      David, I don't believe there is any charge for this event.

      August 10, 2012

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