We’re thrilled to have Brant Cooper in town to give a preview of his new book, The Lean Entrepreneur, co-authored with Patrick Vlaskovits. Brant will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.
This is a paid event ($35) and all paid attendees will receive a copy of The Lean Entrepreneur when it ships!
Register in advance via the eventbrite page - http://leanentrepreneuraustin.eventbrite.com/
In this talk, Brant will discuss
- How to develop rock solid market segments and why they're key to success.
- How to document assumptions around business activities, expected customer behavior, and actionable metrics.
- How to develop a road map of customer interaction and experimentation to validate your business model.
- The Innovation Spectrum
- much more!
6:45-7:00pm Announcements, General discussion, Pizza
7:00-8:30pm "Lean Entrepreneur - Brant Cooper"
8:30-9:00pm Q&A / Wrap-up
Brant Cooper is the author of The Entrepreneur's Guide to Customer Development, the first book to talk about Lean Startup principles. Brant has worked with startups for over 15 years in a variety of roles and now travels extensively speaking about Lean Startup and conducting intensive, highly actionable workshops.