Social SEO

How does Social Media enhance SEO?

A good start, but not the right question. That's why "Social Media Why Guy" Joey McGirr will be making a special appearance to discuss, teach, train and discover just how valuable a +1 is, where it belongs and why we should care. The future of SEO success depends heavily on social shares and an engaged web audience. Come to this special Austin SEO event to learn all you can.

 

Joey McGirr

We are excited to have Joey as a special guest. Joey teaches and consults with businesses regarding how they can connect in a real way with their audience. A lifelong student of communication, he teaches even the most seasoned businessman how to successfully navigate the Social Media world with humility, momentum, and extreme agility.

Join or login to comment.

  • Dave R.

    Thanks for both the clarification and the additional information. Would it have been best to ask the question when it originally occurred or wait till the general Q&A at the end?

    April 24, 2013

    • Scott T.

      Generally, this is up to the speaker. We'll try to let everyone know ahead of time for our speakers.

      April 24, 2013

  • Scott T.

    As for the link juice thing for social media:

    1. There is link juice (in terms of do-follow) passing through on some social networks but it's so diluted that it doesn't matter.

    2. There is a different kind of credit going on. It is confirmed that Google does look at the social activity. And it's not just the activity, it's the people involved. So, even when there is no-follow, Google is still making associations and picking up signals. It's important.

    3. Numbers 1 and 2 should absolutely not be the "why" in what you do.

    It's interesting to know the technicalities, but should not be a driving force. An SEO should be able to explain why things happen technically but should not use that data to steer action. I do SEO for a living, and I tell people that if you are considering doing something for SEO, then don't. Most things people do for SEO actually is bad for SEO in the long term. [continued on next post. this one too long]

    1 · April 24, 2013

    • Scott T.

      If you can reverse engineer the right combination of do-follow links in a social post of some kind with people of high Klout scores involved, this might help in the short term, but it's not sustainable. Connecting with real people in real conversations (even if they are nobody in Klout) will start a chain reaction of natural things that will be good for your business. And Google will take notice too. Like when one of the nobodies passes a link to a friend that happens to have a reputable blog. You’ll get more technical off site-SEO out of doing non-technical activities such as growing your sphere of influence and increasing the number of advocates that know you, like you, and trust you. Connecting with people and providing value is sustainable SEO. And the Social Media world is the meeting place. This is why what Joey McGirr has to say about Social Media is so important to us.

      1 · April 24, 2013

  • Dave R.

    On the question of "devalued" links from social media my basic understanding is that the value is based on a combination of site architecture and relative domain trust authority. A site with a well developed set of information silo's and well defined "bowtie" can reap significant "trust" from a naturally generated contextual (not in the sense of page rank) link that is relevant to the topic.

    The flips side is that an artificial "read purchased, planted etc" gains no "link juice" but can reap significant trust penalties.

    Now again that is one semi-educated lay opinion. While I'd have loved to float the question I felt that it might detract from the speakers intent and the overall flow of the conversation. Would that have been an appropriate topic for discussion?

    April 23, 2013

    • Scott T.

      Hi Dave, Yes I think that would have been appropriate to discuss. Actually, this is what we want in the group. As for the like juice, there are several things to address. I’ll post a comment to the whole group.

      1 · April 24, 2013

  • Scott T.

    Thanks for coming to speak Joey. Great presentation!

    1 · April 24, 2013

  • Vicki G.

    It's not going to happen. Damn. Tell me about it, Scott!

    April 23, 2013

    • Scott T.

      That's ok. We'll take notes. Maybe we'll see you next time!

      April 23, 2013

    • Jonathan J.

      Scott thanks for putting the meetup together. Have you considered filming the events and posting the talks online? If you decide it's something that may work for the group let me know if you need help with it.

      1 · April 24, 2013

  • shane a.

    Will the slides from today with notes be shared here for those that missed the event? If not I got pics & notes I can upload with permission. :-)

    April 24, 2013

  • Joey M.

    Thank you for the opportunity to present. I really enjoyed the interactive nature of this group. I look forward to connecting with each of you at another time in the future.

    3 · April 23, 2013

    • shane a.

      Still gotta reconnect with you about your days as a Starbucks Barista...And getting dates with women from AOL chat rooms...LOL. ;-)

      April 24, 2013

  • Dave R.

    This is my 1st exposure to both MEETUP and the AustinSEO group and it was a very rewarding experience. Joey hit on a number of key talking points that certainly helped me put my limited knowledge in better perspective.

    I do have a somewhat technical question (or observation as the case may be) that I didn't want to bring up since it's not an area of technical expertise for me and I'm new to the group.

    I'll post the question separately...

    1 · April 23, 2013

  • A former member
    A former member

    Joey consistently presents informative and thought-provoking presentations.

    2 · April 23, 2013

  • A former member
    A former member

    I just moved to Austin and am looking forward to this meetup to learn some new things and meet more people in the Austin technology community.

    April 22, 2013

  • Scott A.

    Looking forward to coming, will be there without a doubt!

    April 18, 2013

  • Jack P.

    Will be there

    April 17, 2013

  • Alison G.

    I am encouraging my team to attend!

    2 · April 11, 2013

  • Richard L. S.

    I doubt I can get away in the middle of the work day.

    April 11, 2013

People in this
Meetup are also in:

Create your own Meetup Group

Get started Learn more
Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy