"How a Little Knowledge Can Be a Dangerous Thing" - Keith Goode
5 Steps to Educating, Guiding and Trusting Your Developers
Keith Goode, Dell's Global SEO Technology Lead, is known as major advocate for the dissemination of SEO knowledge and the democratization of SEO responsibilities across small and large organizations. But can a little bit of knowledge be a dangerous thing for your website? What happens when many people start to do the things for which cloistered SEO teams used to be solely responsible? In this talk, Keith discusses how to monitor your site to watch for issues related to content, design, and development, how to get ahead of the problem by embedding into the core dev and content teams, and how to provide ongoing education and guidance for your organizations.
Keith Goode is the SEO Technology Lead for Dell's Global Online Team. He has been working in the Internet industry for over 15 years with prior roles in SEO at HomeAway, Builders Digital Experience, and Sparefoot.