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Bill K.

Location:

Austin, TX

Member since:

July 17, 2013

Are you already a member of the American Marketing Association?

No.

What is your current job title or area of focus? This will help give other members an idea of what you do.

We help organizations explore their terrain (market, industry structure, allied technologies, etc.) for their breakthrough technology. This includes facilitating ideation sessions, leading and producing technology roadmaps, and forecasting disruptions. Our clients over the last ten years have included Fortune 500 firms, regional economic development organizations, Federal agencies/services, entrepreneurs with disruptive technologies, technology firms in takeoff, and technology firms in danger of crashing - needing transformation. Our horizon in many engagements go out 20 to 30 years.

Have you ever attended an Austin AMA event in person?

In late 90's and early 00's.

Introduction

40+ years in sales, consulting, headquarters product/market management, and technology strategy roles. Lots of experience, broad knowledge of multiple fields of technology and how the "commercialization" process is practiced. Work/Networking-ahol­ic.


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