The Awesome Institution was created by James Norton, Brother James, to make men better at life and dating.  This meetup group's goals are to introduce men to the fundamentals of Pickup and Dating, help you meet like minded individuals that can help you improve your game, and facilitate events to help you get better at life and dating.

For the past few years, James Norton been regarded as one of the premier Pickup and Dating Coaches. He has been feature on the Today show, The Week, front page of the Washington Post Magazine, and countless other shows and media.

You can live to your highest potential. It takes removing your bad habits and self limiting beliefs. You then have to start integrating good habits which will  break down the walls holding you back.  James intimately works with individual clients to ensure the best results.   Classroom sessions are rarely offered because he knows that the best way to start your new awesome life is by personal sessions where he can guide you to being the man you were meant to be.

The fact of the matter is if you’re an awesome person, people want to be around you, people want to date you, and people want to include you in their life. If you are not living your life right, people don’t want to be around and they don’t want to date you. His coaching is based on this principal and helps men start their new life.

The problem is that men try to learn pickup artist or dating skills, but they don’t do anything to improve their lives. Sooner or later women will figure out the truth about these guys that they are who they say they are. If you’re not who you claim to be, you will be found out, people won’t like you, and they will drop you from their presence. The truth of the matter is you are unique and are attractive because or your qualities….