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Stretching Axure: Unconventional but effective uses through the design process

Stretching Axure 

Some unconventional, but effective, uses of the tool throughout the design process (Plus a bonus look at consulting for Axure)
with Sophia Voychehovski

Sophia has been using Axure since the beginning of her UX career. Also since the beginning of her career, she'd had an obsession with the design of the design process. She constantly asks the question, "How can we do this better?" Process sometimes gets a bad rap as a set of constrictive rules that inhibit creativity. Sophia believes that a good process actually facilitates creativity - helping us get out of our own way to solve the problem at hand.

Over the years, Sophia has come up with a handful of Axure-hacks that help make her process more efficient and effective. In this talk, Sophia will go over her design process and demonstrate how she leverages Axure for more than just prototyping.

In addition to the demo, Sophia will brief the group on her recent work for a very special client - Axure. For the past 5 months, Sophia has worked with Axure in several capacities. (And yes, that included prototyping new pieces of Axure, inside of Axure. Very confusing.)

About Sophia
7 years ago, Sophia's first assignment as a junior UX Analyst at Accenture - perform a competitive analysis on various rapid prototyping tools. Then present findings to a room of really important people, make a recommendation. Intimidating yes, but the recommendation was easy. Of all the tools Sophia reviewed, Axure stood out from the crowd. Sophia made the recommendation, and it's still used at Accenture today. Throughout her career, Axure has been her tool of choice for prototyping. But she also uses it to create presentations, capture requirements, diagram and do preliminary visual design. And now, after founding ReWired UX Studio ( in Atlanta, Sophia has truly come full circle: Axure is now one of her clients.

Sophia founded ReWired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Australian Tax Office, and Blue Cross Blue Shield. She also served as part of the design team at, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections.
Sophia has a BS in Industrial Design from the Georgia Institute of Technology. Learn more about Sophia at

Trading Technologies, our host, will generously sponsor on tap beer and wine at the 'Tech Tap'. Axure will sponsor pizza!

Also:  WE ARE THRILLED to be able to raffle off three copies of Will Hacker's book Mobile Prototyping with Axure 7.0. You can also get an advance copy by contacting Sagar Malage (email: sagarm (at) ) if you agree to be a reviewer. You have to be present to be in the raffle, so do make it to this meetup!

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  • A former member
    A former member

    Hi Becky! Here's a dropbox link to my starter file, my widgets and also a video walking you through how i did the crazy annotations thing. Hope this helps. And good luck. :/

    4 · July 28, 2014

    • Svetlin D.

      Thanks for sharing, Sophia. Really good resources!

      July 30, 2014

  • Becky M.

    Hi Everyone - I'm one of those poor unfortunates with pages and pages of requirements that are documented on spreadsheets, word docs, etc. It's a pretty manual process and I liked the section of the demo where Sophia showed how they used Axure to track requirements. Can I get a sample / demo / more info? thanks!
    Becky Morrissey

    July 25, 2014

  • A former member
    A former member

    Thanks everyone for coming! It was so great meeting you! Please stay in touch, email me with any questions, comments, feedback....and definitely look me up when you are in Atlanta! [masked]

    5 · July 2, 2014

  • Svetlin D.

    Thank you Sophia for presenting last night. It was great to learn about your design process and your experience collaborating with Axure, the company!

    1 · July 2, 2014

  • Will H.

    Great meetup. Thanks Stefani and Adam (and Sophia)!

    2 · July 1, 2014

  • Stefani S.

    Special thanks to Sophia V. for her great talk on unconventional uses of Axure. I'm going to make a starter file. (One of these days...)
    Congratulations to Patrick V., Tony G., and Claudis M. for winning the Mobile Prototyping with Axure 7 by Will Hacker books! (­). You should all learn good stuff and then share it with us!

    5 · July 1, 2014

  • Dmitriy F.

    if there is any way to set up Google hangouts (or any other screen sharing) as last time - this would be extremely appreciated! thanks

    July 1, 2014

  • Stefani S.

    So many good things at this meetup:
    1. Sophia!! (All the way from Atlanta, GA)
    2. Beer and wine (on tap!)
    3. Book raffle
    4. Pizza
    Please do try to make it!

    1 · June 26, 2014

    • Svetlin D.

      ...and confetti! The USA is moving forward in the World Cup :)

      2 · June 26, 2014

  • Erok

    Sorry, Sophia I'll be out of town. Arg! I'll just have to fly down to ATL :)

    June 9, 2014

    • A former member
      A former member

      Nooo! I get in town Thursday the 26th! Can we hang out the weekend before?

      June 12, 2014

    • Erok

      Thursday! Yes

      June 16, 2014

  • A former member
    A former member

    So bummed I can't go!

    June 9, 2014

46 went

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