|Sent on:||Tuesday, December 4, 2012 11:45 AM|
We have important announcements cooking for later this month, but today I want to let members know about a marketing strategy that would be great to implement right away for your December Kindle sales.
This is for people who are currently using the KDP Select program for their Kindle books. (You know, the box I tell you NOT to click when you first publish on Kindle?) If you're ready to do some marketing over the next 90 days, and you have not published your book anywhere but Amazon, you can go to your control panel on kdp.amazon.com now and enroll in the KDP Select option. What I describe below will help your potential buyers find your books more easily during this busy holiday month.
Here's the strategy. Amazon has made the Lending program (which is part of the KDP Select option) available in the UK, France and Germany. This is new as of November. People who have Amazon Prime are able to download your books at no charge, but Amazon pays you a royalty. That royalty is substantial and often amounts to more than the books you are selling normally.
You have a new, hungry audience on the other side of the pond. My Twitter followers in the UK have recently made it clear that it is not immediately apparent how to order my books from the UK. I have been supplying them with the direct URL, and they are buying my books.
What I suggest you do is get your URLs (from your kdp.amazon.com area by clicking on the book and then going to the particular country's site), and put them into a document. Then use whatever announcement tool you have (I will do this on Twitter) to give people this straight route to your books in each country.
For example, I will write a post for Twitter that says "In the UK? Have Amazon Prime? Get The Sugar Divorce free at xxx.xxx.xxx" (the URL). Actually, I'll be more creative than that with my wording, but you get the picture. I'll do this for "In France?" and "In Germany?" as well.
Amazon has doubled the amount they are paying for the Lending program for the month of December. In October, these books got $2.36 each time they downloaded. In December, it could be close to $5.00 in royalties per book -- even if your book is priced at 99 cents!
This email is part of our new offerings to BABS members starting in January 2013. Don't worry, you won't get a slew of emails coming in. Just important things to take action on like today's Kindle news.
See you soon,