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Fwd: [atheists-530] Ford Car dealership apologizes for telling Atheists to shut up

From: Jeff W.
Sent on: Wednesday, May 28, 2008 4:27 PM
Nice..thanks David
Full story starts now...
Car dealer regrets ads urging non-Christians to 'sit down and shut up'
| Wednesday, May[masked]:21 AM

Last Updated: Wednesday, May[masked]:24 AM

A radio ad that tells non-Christians to "sit down and shut up" has prompted a flood of phone calls to the Kern County car dealer who paid for the ads and now regrets airing them.

Rick Kieffe, owner of Kieffe and Sons Ford in Mojave and Rosamond, insisted Wednesday that he does not remember approving the ad, which he said was written by his longtime advertising writer and producer in Oklahoma.

"It's just something that went by us," said Kieffe, who does not attend church but considers himself "a Christian spirit." "We're obviously sorry that it offends a given segment who identifies themselves as atheist."

Airing on local AM and FM radio in eastern Kern County and the Antelope Valley, the ad has gained a lot of attention on the Internet, where blog posts go on and on about its pro-Christian, anti-atheist message.

Kieffe said he has received "an incredible amount" of calls from people as far away as Australia and England, most but not all of them from "very articulate, nice people."

"Some of them just call and just use four-letter words real fast and then just hang up," he said.

Locals have scarcely reacted at all, Kieffe said, adding that responses to his ads have been "very positive ... over the years."

Kieffe and Sons has contracted the same Oklahoma ad producer for 12 to 15 years, Kieffe said. Most of the ads are humorous but a minority are patriotic, "flag-waving" messages that don't necessarily push car sales, he said.

The dealership also advertises on television and in print, although the ad in question was limited to radio.

And while that ad is no longer being broadcast, having run its full 90 days earlier this year, it has had an effect on the dealership's future ads. Kieffe said he decided not to air an ad that humorously defends the Ten Commandments, making reference to Mel Brooks' 1981 movie, "History of the World: Part I".

Kieffe said the ad was going to conclude on a funny note: "And actually, there would be 15 (commandments) if Mel Brooks hadn't dropped one of the tablets."

---------- Forwarded message ----------
From: David T. <[address removed]>
Date: May 28,[masked]:21 PM
Subject: [atheists-530] Car dealership apologizes
To: [address removed]


Originial Posting...

http://www. telegraph. co. uk/news/[masked]/Car-dealership-advert-tells-atheists-to-'shut-up'. html

An advert calling for non-Christians to "sit down and shut up" is being used to sell Ford cars in the United States. Southern California

Full transcript of the radio advert
Did you know that there are people in this country who want prayer out of schools, "Under God" out of the Pledge, and "In God We Trust" to be taken off our money?
But did you know that 86 per cent of Americans say they believe in God? Since we all know that 86 out of every 100 of us are Christians, who believe in God, we at Kieffe & Sons Ford wonder why we don't tell the other 14 per cent to sit down and shut up.

I guess I just offended 14 per cent of the people who are listening to this message. Well, if that is the case then I say that's tough, this is America folks, it's called free speech.

None of us at Kieffe & Sons Ford is afraid to speak out. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond, if we don't see you today, by the grace of God, we'll be here tomorrow.

WEBSITE of Ford Car Dealership:
http://www. kieffeandsons. com/
PUBLIC PHONE #'s on their PUBLIC website:

Kieffe & Sons Ford
16400 Sierra Highway
Mojave, CA 93501
Phone: (661)[masked]
FAX: (661)[masked]

Kieffe & Sons Ford
2985 Sierra Highway
Rosamond, CA 93560
Phone: (661)[masked]
FAX: (661)[masked]

Contact us by e-mail at [address removed]


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