At tonight's event we'll learn about the growing importance of social media in how Google ranks websites, and how you can put this information to use to achieve higher search engine rankings.
About the Presentation:
Have you heard? SEO is changing in a BIG way.... Gone are the days when all it took were good title meta tags and optimized keyword-rich copy to rank. And Google is now even choking on what used to be its favorite signal in determining your rank-- backlinks. Yes, Google has finally admitted that the signal it relied on most to decide if you are relevant, and that you are an authority to be trusted, is too often and too easily manipulated, thanks to the proliferation of networks containing tens of thousands of blogs developed solely for the purpose of providing an easy way to obtain inbound links.
So Google is making some big changes, and has started using new signals to determine who will get blessed with that coveted first page listing when your customer comes looking for you.
Google revolutionized the search engine by incorporating external signals such as inbound links to determine a web page's rank. Google's big assumption was that if others linked to a page, then it must be good, and worthy of being ranked higher. This approach worked very well... until it became easy to game the system by manufacturing inbound links.
Now, with the increasing popularity of Web 2.0 and social media, Google has new ways beyond inbound links to determine if a page is liked or not. Now shares, tweets, likes, mentions, follows, bookmarks, and more give Google what it's wanted to know all along, and SEO has quickly morphed into a combination of traditional SEO and social media – or SEO-cial.
Are you SEO-cial?
Are you making the most of the social signals that can make your website visible and popular in both the search engines and social media? Because if you are not, you may be losing customers to competitors who are using the new rules to get an edge. Or maybe you want to leap-frog an entrenched competitor?
Come learn how to get SEO-cial...
A thriving online presence is critical these days for the health of your business. So don't be a wallflower. Come learn how you can be SEO-cial from Kathy Long, a web developer, and veteran search engine optimization specialist and internet marketer.
In this captivating presentation, you'll learn:
1) The all-important signals you still need to have on your website to assure Google you are relevant and how to create them.
2) Simple ways to turn your website into a social hub.
3) How to find and create content that will start a buzz amongst your peers and your customers and get them AND GOOGLE to love you.
4) How to start the buzz and then flame the fire that will keep others talking about you and pointing the way back to your website for others AND GOOGLE to find.
5) How to get it done with a simple Get SEO-cial plan
Here is what others have said about this presentation...
Kathy's presentation ... is so well laid out and easy to follow. She is truly ahead of our time and ever so creative in breaking the mysteries down. -- Marlene Henderson
I had been under the impression that SEO isn't affected by social media efforts. It was great to hear Kathy set the record straight with a clear message for how to go about developing a sustainable social media SEO strategy. -- Anonymous
I am so glad that I attended... Kathy is a superb presenter. She is gracious, giving and provides insight and helpful tips.
Melody Sharp, Web developer
Attendees will receive a free class coupon to any of Kathy's internet marketing classes. http://www.katandmouse.com/academy
About the Speaker:
Kathy Long is the Founder, CEO of Kat & Mouse Company, a full service internet marketing agency including optimized website development, content development and marketing, social media marketing, email marketing, SEO, mobile marketing and PPC. She has been using her unique SEO-cial techniques to get remarkable results for her clients.
Where: Silicon Valley Pad, 1370 Willow Rd, Menlo Park
When: Thursday, November 1st @ 6:30pm
6:30 - 7:00: Check-in, networking
7:00 - 8:30: Speaker Presentation, Q&A, Group Discussion
8:30 - 9:00 Networking
$5 for meetup members who pre-register
$10 at the door
This event is being promoted by several other meetups.
Contact Gene Chamson