Agenda
Everyone in this town loves disruptive technology - especially things that alter how we communicate and interact with one another. Social apps have rapidly evolved to serve as an ambient information network for the way I experience the world. Micro-sharing has hit a nerve in an already SMS addicted world, and marketers are hot on the trail of a new, deeply-engaged consumer. It cuts both ways, though - there's a tremendous increase in demand for transparent, human experiences from big brands. In Tuesday's talk I'll be exploring how CoTweet thinks about this complex new dynamic and the future of the socially-connected enterprise.

• Marketing in a conversational medium
  
• The case for deep enterprise engagement
  
• Making social media best practices more awesome
  

About Aaron
After years of developing innovative Internet applications for other people's companies, Aaron put his passion and talent into founding one of his own. As vice president of product development, Aaron drives the design and creation of CoTweet's flagship business collaboration platform used by thousands of avid Twitter users each day.

Prior to CoTweet, Aaron produced multi-tiered rich Internet applications on diverse technical platforms as lead developer for andCulture, an Internet marketing and communication firm based in Pennsylvania. While completing his undergraduate degree at Penn State University, Aaron co-founded Elexio, a vertical market web content management solutions provider. He lives in California with a growing collection of guitars and boutique amplifiers.

Follow Aaron on Twitter