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How to Monetize Your Customers Effectively - Multiple Paths to Success

This meet up is geared towards Developers who have existing apps in the market.

There are many paths to monetization within the mobile space. And, with the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user’s lifetime value (LTV).

At this meet up you will learn:

  • What is LTV and how to apply it to your app business effectively – metrics that you need to monitor and measure constantly.
  • How to go beyond analytics & metrics – apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
  • The different way to increase your app’s monetization.


FunMobility will Keynote our Meet-up. Join Michelle Robinson & Dennis Chen.

FunMobility is leveraging their extensive mobile knowledge and expertise to give any business in the world the ability to deploy interactive and immersive mobile experiences. The foundation of the company's offerings is the recently launched AppWidget Mobile Engagement Platform - an integrated SaaS mobile marketing suite that boosts user engagement and enables true mobile relationship management.


6:00 - 6:45pm / Dinner and Networking

6:45 - 7:00 / Welcome and Introduction by InMobi

7:00 - 7:30 / Keynote: FunMobility

7:30 - 8:00pm / Networking

Please register through EventBrite:

This event is closed to recruitment agencies.

Join or login to comment.

  • Manuel A.

    Thank you for the event. I actually enjoyed it!

    November 15, 2012

  • A former member
    A former member

    Thank you jerimaia and funmobility

    November 15, 2012

  • A former member
    A former member

    Looking forward to attending! This page says the event is in #420 but the Eventbrite page says its in #410, can someone confirm which room is correct? I've also added the event to the Alliance Network's Events page here:

    November 12, 2012

  • Marta

    Take a look on this website and join the networking:

    November 9, 2012

  • A former member
    A former member


    This looks like a great event that I would really like to attend. Unfortunately it is the same day and time as a Monetization event at IGN's office just a couple blocks away, which I have already committed to go to. (

    In an ideal world I would have a time warping hour glass that would allow me to go to both but alas, this is not my current reality. My assumption is that people other than myself would be interested in attending both events were they on different days. My intention behind this post is simply to bring this conflict to your attention and wait for more to be revealed. Many thanks.

    November 1, 2012

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