August 11, 2009 7:00 PM - 19 attended
Why CRM is dead….NRM is alive…
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In this session we will discuss how building networked communities is absolutely a must in the new millennium and why traditional CRM approaches and marketing are becoming increasingly less effective. We will also discuss building communities is not the same as using Social Media and how building communities can drive real business. We will share some examples how SAP used their communities to drive results such as
• (Crowd based) Innovation and R&D
• Market Research, Customer and Community Insights
• Conversational Marketing, Brand Building & Loyalty, next generation Public Relations and Communications
• Business & Competitive Intelligence
• Customer & Community Support
We will also discuss and brainstorm on how business communities will look like in the future and what you can do in your company to achieve short term and mid-term successes by incorporating a communities philosophy in your company.
Marco ten Vaanholt
Vice President SAP Community Network
Global Head SAP Business Process Expert (BPX) Community
Global Head SAP Business Objects (BOC) Community
Marco ten Vaanholt is Vice President for SAP Community Network responsible for the SAP Business Process Expert Community (bpx.sap.com); and the SAP Business Objects Community (boc.sap.com) strategy and programs.
He also heads up the Business and Solution Management Organization that focuses on newer and less well-established areas, including product solution management of the Community platform collaboration features; driving and managing new Community business and innovation programs; Community network revenue-generating activities; and Community expansion in fast-growth and emerging markets such as Japan, China and Latin America. Marco joined SAP in December 2005.
As usual gourmet dinner and wines are included.
$20 in advance; $30 at the door
RSVPs closed
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Tatyana KanzaveliEvent HostChairmanGreat insights on how to build and maintain successful communities! -
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A former member
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A former member
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A former member
Your organizer's refund policy for Why CRM is dead….NRM is alive…
Refunds offered if:
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Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
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62 Healthie (health/techie)
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150 Business People & Entrepreneurs
Next Meetup:
Wednesday, Feb 29
near Los Altos
