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New Metrics for New Media

  • Aug 4, 2009 · 7:00 PM
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Presenter: Marc A. Smith, Chief Social Scientist, Telligent Systems

Abstract: Social media is growing in importance but the tools and concepts needed to measure and track it are lagging. As businesses adopt message boards, blogs, and wikis internally or deploy them outside their companies to host the conversations and contributions of their customers, tools that provide accounting and measurement of this activity grow in importance. This talk will introduce useful traditions from the social sciences that provide a language and methods for studying the collective creation of value in social media. Social network analysis of social media can provide a way to map and measure conversations and connections to reveal central people, isolates, and different kinds of participation patterns that are invisible to simple activity measurements. Bio

Marc A. Smith



Marc Smith is a sociologist and Chief Social Scientist at Telligent Systems, a provider of fine quality social media platforms and systems. Smith specializes in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and is now leading the development of social media reporting and analysis tools for Telligent. Smith lives and works in Silicon Valley, California.

Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups.

Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Many "groups" in cyberspace produce public goods and organize themselves in the form of a commons (for related papers see: Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. He developed the "Netscan" web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, cross-posting, thread length and frequency distributions of activity. This research offers a means to gather historical data on the development of social cyberspaces and can be used to highlight the ways these groups differ from, or are similar to, face-to-face groups. Smith is applying this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result.

Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland.

As usual gourmet dinner and wine are included.
$20 in advance; $30 at the door

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  • A former member
    A former member

    As always a great topic, offering interesting and insightful information, serious business value, and an engaged audience. These Social Media events are not only timely, they provide a forum that isn't available anywhere else and just keep getting better. Thanks Tatyana!

    August 5, 2009

  • A former member
    A former member

    The presentation by Mark Smith was really enlightening. Although I have been involved in social network analysis and programming, I learned quite a bit on social behavior as visualized by those graphs.

    August 5, 2009

  • Marc S.

    Great venue, good crowd, interesting topics

    August 5, 2009

  • A former member
    A former member

    Excellent presentation by Marc A. Smith. Quite insightful as to the future of social networks analysis. Hooray for the sociologists!!!

    August 4, 2009

  • Angela H.

    Great speaker, great ideas on applying graph theory to social networks and enterprise communications.

    August 4, 2009

  • Mark S.

    Great stats and perspective on the progress of social media - from well known agency marketer Marta Kagan. A little crass - but spot on! "What the F**K is Social Media"

    August 4, 2009

  • Mark S.

    Great introductory perspective from Razorfish on quantifying social media : While a good start - begs the question for where the industry is headed.

    August 4, 2009

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