October 13, 2009 7:00 PM - 21 attended
How to Measure The Success of your Social Media Initiatives
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It seems that Social Media is the latest darling of corporations. Wherever you turn, a new Twitter or Community is popping up, or a Facebook page is being deployed. The speed at which is all being released leaves almost no time for the important work of strategy and measurement. The end result is either unsatisfied expectations due to poor or no measurement, or utter confusion as to what metrics are important and how to track them.
A new breed of measurement and analytics solutions has come up in the market. Known as Social Media Monitors, they track all the relevant information for a brand, and display in very powerful, interactive dashboards and reports that also allows for integration into the corporate data warehouse for end-to-end tracking of the Social Media metrics.
Radian6 is the de-facto market leader in this new market, and the one that has built-in integrations with a large number of vendors that provide enterprise applications and social software. In this fast-paced, very informative panel they will answer the following questions:
* what is the difference between a social media metric and a regular one?
*why do you have to measure and justify a social media deployment?
* how can you track an end-to-end process with social components?
* what are you going to do with the data you collect?
Amber Naslund is a social media and marketing crackerjack and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online.
Gourmet Dinner/Wine is included!
$20 in advance, $30 at the door
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Donna Horne
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Tatyana KanzaveliEvent HostChairmanGreat insights on social media measurements from the top expert!
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Patrick NicolasAs usual Tatyana's guests are very well informed and engaging. I specially liked the fact that Amber from Radiant6 spends few moments to introduce social media metrics and the reality vs. myths of ROI on social media engagements.
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Stacey WinkelmannReally great tools - IF you've got the $'s per month to utilize them. There ought to be an affordable solution out there for the small biz or start-up who really needs to be able to analyze the value in their social media efforts.
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Al BarrazaOverall, I felt I obtained valuable insight into Social Media initiatives and specifically measurement. The demo was a good idea. I would have liked more of a "close" on measurement and ROI.
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A former member
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A former member
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A former member
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A former member
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Refunds offered if:
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- you can cancel at least 2 day(s) before the Meetup
Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
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Tatyana, great event planning. Really looking forward to this one. Should be an interesting discussion.